Is there a right time to request reviews? How to streamline your review generation strategy? In this write-up, we share a guide to help you request reviews at the right time with your customers. Online reviews have become the cornerstone of marketing campaigns. They...
Business Development
How To Prevent Brand Reputation Damage
Brand reputation is sacrosanct, and it is important to avoid brand reputation damage. Here we look at proactive steps you can take to be on top of reputation management. As the Internet brings the world closer, businesses must take their online reputation seriously....
5 Reasons To Pay Attention To Digital Marketing in 2023
Businesses are beginning to understand that to remain competitive, they must put money into digital marketing. While traditional methods such as public relations and advertising are still valuable, companies now have to create tailored content to capture the attention...
3 Reasons To Utilize Digital Marketing During A Recession
In today’s economy, it is more important than ever to stay ahead of the competition. Fortunately, digital marketing during a recession is a great way to do just that. However, it can be difficult to stay afloat during a recession. That’s why it is important to know...
Burying Negative Google Search Results
Negative search results can hurt your reputation. Here we look at online reputation management strategies that can bury negative content and replace it with positive ones. Think about a scenario where you attended a party you now regret. An online post containing...
Top 5 Benefits of A Strong Marketing Strategy For Business
Marketing strategy is an essential component of any successful business. It is the key to reaching new customers and keeping existing ones. And as a business owner, you need to understand the importance of having a strong marketing strategy in place to reach your...
Marketing Strategy Guide for 2023: What To Focus on during Q1, Q2, Q3, and Q4
Have you prepared your Q1 marketing strategy? Will you create buzz with your Q4 marketing strategy? We take a closer look at your marketing strategy for Q1, Q2, Q3, and Q4 2023 As we bid goodbye to 2022, businesses are scrambling to prepare their marketing strategy...
7 Effective Ways to Step Up Your Digital Marketing Strategy
In this modern world, there are so many distractions that companies have to overpower to gain the attention of their target audience. With everything from smartphones to pop-up ads, there is just about anything that can get in the way of a marketing message these...
5 Strategies for Customer Review Management in 2023
Are you working on your Customer Review Management for 2023? Here we look at five important strategies for customer review management that would act as a market differentiator. The countdown to 2023 has begun, and review management shall be one of the main thrust...
What Is Trust Marketing?
Brands are built not on their products and services alone but on trust. Trust that a brand will deliver what it claims, won't compromise on quality, and will offer after-sales services as promised. However, institutional trust has been on a perennial decline in the...