Using backlinks in SEO is a popular and effective way to improve website rankings and visibility, but it's important to understand their limitations and potential risks. Many website owners and SEO professionals mistakenly believe that building many backlinks will...
Hispanics are the fastest-growing community in America and it is important for businesses to run Spanish marketing campaigns. Here we discuss the importance of a Spanish SEO campaign. Did you know there are more than 50 million Spanish speakers in the United States?...
Negative search results can hurt your reputation. Here we look at online reputation management strategies that can bury negative content and replace it with positive ones. Think about a scenario where you attended a party you now regret. An online post containing...
Content marketing holds promise for small businesses. In this in-depth article, we look at the opportunities with content marketing and look at the best content marketing strategies. Did you know 90% of marketers rely on content marketing? Are you aware more than 60%...
Have you ever wondered why reputation management is essential for small businesses? Let's find out how reputation management strategies can help your business gain a competitive edge. Imagine a disgruntled customer writing a nasty comment about the latest Apple...
As the world of marketing continues to evolve, so too must the strategies businesses use to reach their target audiences. Local SEO is one such strategy that is becoming increasingly important for businesses that want to stay visible and relevant in today's digital...
Summary: Search Engine Optimization (SEO) and Online Reputation Management (ORM) are different and have different roles in a marketing campaign. Here, we look at the connection between SEO and ORM and how they play a complementary role in your marketing campaign. As a...
Any automotive business owner needs to understand auto repair SEO in order to maximize the utility of their web presence. Driving more traffic to your website will help you reach more customers in the San Francisco Bay Area and beyond. Here are some auto repair shop...
You need a website if you're trying to run a business. But the to-do list doesn't stop there. You want your website to appear first on the Search Engine Results Pages (SERPs) to ensure that your customers find you when they look for you online. One way to do this is...
Do zero traffic keywords help with your SEO campaign? Is there value in optimizing for these keywords? In this write-up, we share helpful insight on this trending SEO strategy. Let's start by asking a question – will you target a keyword that no one is searching for?...