Frequently Asked Questions
(FAQs)

The Cyrusson system is a comprehensive marketing strategy that we apply to our clients marketing campaigns to best connect them with people seeking their services. It largely takes into consideration all the stages within the customer journey.

All of our marketing strategy services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible and making sure that we are available. We’ll respond to any and all inquiries within 24-48 hours.

We offer Marketing Review Calls with clients on a monthly, quarterly or semi-annually basis (depending on client’s preference).

We are strong advocates of transparency, which is why we have invested in our client portal dashboard known as ‘The Business Center’* to provide you with reporting on your marketing campaigns at any given time. At the end of the day, we are marketing strategy consultants that strive to help market and grow your business into your vision. We will be there every step of the way for honest advice and answers at all times.

Cyrusson is a Boutique Marketing Agency, we will be your marketing team that can handle it all. We have experience across many different industries and have served over 100+ clients. Our team members are Google Certified Partners and have worked with a variety of companies.

We designed our marketing services by delivering extreme value, we have built what an entire marketing department can do and we bring it to your business in a flat-fee nature for less than the cost of an in-house marketing support person(s).

By working with Cyrusson you’re working with a team of experienced marketing professionals that will devote attention to your business & provide support for any questions or concerns that may pop-up. Although we aren’t cheap, we are very proud of our value & support. 

Our commitment to you is that we will do everything in our power to supplement your business with a robust and effective marketing team. We are hungry for success, so contact us!

Our marketing services pricing really is dependent on how competitive and aggressive you want to be. We have clients from as low as $395/mo up to $6,500+ per month. 

Pricing will highly depend on the following factors:

• Goal(s),
• Your Budget,
• Your Industry,
• Competitiveness,
• Target Location(s),
• Service Your Seeking,
• Overall Scope of Work

What you’ll find in our pricing page packages is the base price for most services. Typically most of our clients opt for a custom package in the range of  $1,750 to $4,500 per month for a full comprehensive marketing strategy. Our services are customized to your needs and how aggressive you want your marketing to be.

In other words, if you want to make a smaller splash, you’d look at the lower end (circa ~ $1,500 to $2,500 per month) vs. If you’re looking to dominate the market in your local area, then you’d be looking $3,000 to $6,000+ per month. Most clients fall somewhere in the middle (~ $3000 to $3750) and we can certainly help tailor packages to best meet your marketing & budget needs. It’s as the old adage goes: ‘You Can’t Buy A Ferrari On A Ford Pinto Budget” – this perfectly applies to marketing.

Unsure what the best option is for you? We’d be happy to meet with you to learn about your business and help determine the applicable services for your firm. 

We accept two methods of payment: ACH Bank Transfer or Credit Card. Though with Credit Card payments there is a 3.5% processing fee. We typically recommend clients to opt for ACH Payments.

Yes, there is a service agreement that must be signed before beginning any work. We offer services with 6-month and 12-month service agreement contracts because digital marketing results do not happen overnight. SEO, takes time to see tangible changes. However, we are confident that our strategies will generate results for your business within the timeframe we have agreed to. 

To be successful in digital marketing, you need to be consistent and relentless. Stay away from so-called “experts” that promise overnight results, but really they’re just selling snake oil. The internet is the most competitive business space in the world, so you need to put in the hard work to succeed.

We take a personalized approach with each and every one of our customers. We understand that no two businesses are the same, so we tailor a marketing strategy specifically for you that encompasses the entire customer journey. We want to ensure that your unique needs are met, and we will present you with a custom proposal that reflects that.

The best way to determine your marketing budget is by following a rule of thumb, your marketing budget should roughly be ~ 5-10% of your revenue, but that isn’t the only answer as it all depends on your business and its model. 

Virtually every business has an audience that spends time online – digital marketing is the way to reach them and turn them into valuable customers. It can be tailored to fit any brand, making it an incredibly versatile asset to all businesses!

You will be able to access weekly and/or monthly executive reports within our Business Center Dashboard. 

Yes, require a minimum 6-Month Service Agreement Contract. Although a majority of our clients experience satisfactory results within the first few months of their campaigns, we typically achieve greater results after the sixth month. Our recommendation for most marketing campaigns are 6-12 months as with most things – marketing takes time. There is a lot of testing and measuring during the first months of a campaign because we’re fine-tuning the tactics and target audience.

There are a variety of aspects which make up digital marketing ecosystem. At Cyrusson, our digital experts tackle:

• Search Engine Optimization (SEO)
• Digital Advertising
• Blog Content 
• Social Media Posts
• Reputation Management
• Website Creation & Optimization

Not every type of business will benefit from each kind of digital marketing. It is essential to think about your audience and market strategically, so you know what types of advertising mediums would be the most beneficial for them. One area that we recommend all businesses take advantage in is performance reporting; it can help you make decisions based on data rather than assumptions or guesses if done correctly.

Good SEO can’t be done overnight. It takes time and patience. Even after implementing our recommended keywords, many of our clients take 4-6 months to rank on the first page. Typically roughly ~ 86% of our small business clients can be found on the first page after 6-9 months of SEO work!

We provide a ton of transparency into the work we do. Every customer will have unlimited access to a custom reporting dashboard where they can see all SEO activities. They will be able to track every penny of their campaign and see how their keywords are doing.

Please note: For competitive markets, it may take 6+ months to reach the first page of search engines.

The cost of a Local SEO campaign can vary based on several factors, but it ultimately depends on how competitive you want to be in your market. At Cyrusson, we aim to create a tailored SEO strategy that aligns with your business goals, industry, and target audience. Here are some of the key factors that influence your SEO investment:

• Your Goals: Are you looking to dominate your local market or improve your rankings gradually?
• Industry Competitiveness: Some industries are more competitive than others, requiring a more aggressive approach.
• Target Locations: Are you focusing on a single city or multiple areas?
• Target Keywords: The difficulty and search volume of your chosen keywords can impact the effort needed.
• Current Rankings: Your website’s current standing in search results will determine the level of optimization required.
• Website’s Domain Age: Older domains may have more authority, while newer sites may require extra work.
• Amount of Blog Articles: The more content you have, the more opportunities there are to optimize for keywords.
• Scope of Work & Total Hours Worked Per Month: We customize our approach based on the work needed to achieve your goals.

If a business provides services (or products) nationwide it may try to rank for just the keyword.

If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’.

Local SEO is intended to get customers who live in the area to support that local business. Whereas National SEO campaigns focus on broad search key terms without mention of their geographic location.

You betcha! Whether you offer a product or service, SEO can boost your website up the rankings and increase sales.

Search engine optimization (SEO) is the process of making sure your website takes advantage of search engines. The tangible work that is done to the website is strengthening its foundation and making it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on popular search engines like Google and Bing.

Any work that is done on the actual website is known as On-Page. Whether it is titles, tags, descriptions, content, or website structure, everything you do on your website improves the customer’s experience. Off-Page SEO does not include any work done on the website. It is all work that is not directly on the website. This includes blog writing, link building, social sharing, bookmarking, and more.

Absolutely! SEO is dynamic. As such, search rankings and results change and fluctuate. What works today may not work tomorrow. Google is constantly updating and refining it’s algorithms while also increasing competition. So, whether you’d like to stay on top of your game or just need a little push in the right direction, we offer a complete and personalized service by our SEO experts. Maintaining SEO is crucial for good websites. It is important to rank for key phrases, but also rank for secondary and tertiary terms.

SEO work is a complicated and ever-changing industry. There’s no way to guarantee a spot on the first page of a search engine, but if you do it right, at the right pace, and with the right content, you should see some great results. Most clients reach the first page within 4-6 months.

Guest blogging is a valuable way to improve website rankings. When bloggers like your guest blog post, they often include it on their own blogs because they know that it will provide value to their site visitors. This in turn provides a backlink to our client’s website.

These are links that search engines can see from other websites that point to your site. There is a lot that goes into backlinking safely. In this day and age, there is zero reason to do the kind of shady SEO tricks that some businesses used to gain more traffic.

At Cyrusson, we make sure the backlinks are true to the company. By doing this, your site should rank higher than your competitors who are solely focused on on-page work.

SEO is the long-term strategy for driving traffic to your site that is not paid for. PPC traffic is the more short-term strategy and is paid for. SEO efforts will bring you traffic for as long as you want, while PPC traffic can only carry on for as long as it’s budgeted.

Pay-Per-Click is a strategy that pays for traffic to your website. It’s more of a quick injection of traffic that doesn’t have the same long-lasting effects as SEO, which is a long-term effort with lasting results.

Google does not give us direct clues about these major algorithm updates. But every few months there seems to be a major update. In between, many small updates can occur. We can track over 1,000+ keywords to keep up with fluctuations in the performance of our clients’ campaigns. This allows us to see what’s working best and adjust campaigns accordingly.

Yes, if a business has all the relevant details filled out on Google Business Profile and their website has been verified by Google, it can be shown on a Google map. But to offer a little extra assurance, a company needs to add in videos, photos, and reviews. This will increase the likelihood of being listed in the Google maps area of search results.

Google Business Profile is like an online directory for businesses. It features key contact information such as the owner’s name, address, phone number, and hours of operation. Google Business Profile also offers a map, photos, videos, and categories of the business type. It also allows businesses to complete forms for payment options.

Google gives prominence to these listings, because they are verified and completed. These listings show up on Google SERP’s and Google Maps, both on desktop and mobile devices. This means that having a fully completed and verified listing is crucial for rankings.

You’ve got to be specific. You can’t just think “keyword.” Long-tail keywords are more niche and less common than other keywords. They focus more on a specific subject and usually have a higher conversion value because they are more specific and less popular.

A company should be publishing at least two blogs a month to keep their website updated with fresh information that search engines prefer. 

Of course! Please visit this link to view our SEO Case Studies

We have a few reasons why:

• A blog is a great way to keep your website fresh with new, relevant information about your business or the industry you’re in. Up-to-date websites are important to search engines, because it tells them that your site is keeping up with the latest trends.
• Sharing informative and engaging content on your blog can help establish you as a thought leader and expert in your industry. This type of content can also help you attract new customers and retain existing ones.
• Having a blog on your website can help you reach new potential clients through social media. Posting shareable content can help you connect with new audiences and grow your business.
• When it comes to generating traffic and improving your search engine ranking, blogs are key. They allow you to target specific keywords that may be low-hanging fruit, resulting in a large influx of traffic to your website. So don’t neglect your blog – it could make all the difference.

SEO is the long-term strategy for driving traffic to your site that is not paid for. PPC traffic is the more short-term strategy and is paid for. SEO efforts will bring you traffic for as long as you want, while PPC traffic can only carry on for as long as it’s budgeted.

Pay-Per-Click is a strategy that pays for traffic to your website. It’s more of a quick injection of traffic that doesn’t have the same long-lasting effects as SEO, which is a long-term effort with lasting results.

Facebook Advertising is an excellent example of passive advertising, which is different than active advertising (think Google Ads). 

Active advertising (Google Ads) is when we place an ad in front of a user who is actively looking for our product or service (there is intent for it). 

Passive advertising (Facebook Ads) is when we place advertisements in front of users without them actively looking for it at that time.

We utilize some of the following advertising platforms: Google Search and Display Network, YouTube Ad, Facebook Advertising, and Instagram Advertising.

Yes, please click here to view our Digital Ads Case Studies

The campaign itself can be launched within 5-10 business days after all required assets (i.e.: copy, logos, etc) are received by our team. 

Please note: An email will be sent one or two days before the campaign is set to launch containing screenshots of the ads created by our team. If you have any feedback this is the best time to share it. 

You’ll have the opportunity to specify the goal of the campaign and who we should target. We also ask for the top 10 keywords that may be related to this business. Our team of strategists will use this information to develop a successful campaign 

All LocalAds campaigns are display campaigns that can also be combined with social, search, or video campaigns depending on your goals and ad spend. Display campaigns serve banners in websites visited by your audience. Search campaigns promote your services on Google’s search results page. Video campaigns serve ads in video platforms like Youtube.

You can, but we strongly recommend you to focus on one set of audience per campaign. Having multiple audiences will split your medi spend budget and might cause your ads to perform not so well. If you prefer to target more than one audience, we highly recommend increasing your media spend budget so that your ads are served in a more efficient manner to each audience.

 After the launch of a campaign, we perform one round of revision free of cost. We try to limit constant changes in order to analyze how well the ad is performing and in order to optimize it to its full potential. Any additional revisions will incur a flat fee ($80) depending on the revisions requested – for ad changes book a call with us in order to go over exact details to change. As any further changes will illicit a charge of $80 each time. 

The Facebook pixel is a piece of code that is placed on your website and lets us measure, optimize, and build audiences for your campaign. When a user visits your website and takes an action (ex. Making a purchase, submitting a form), the pixel is triggered and reports the action. This allows us to track when a customer completed an action after seeing your Facebook ad. This gives us the ability to reach this customer again by using a custom audience or create a lookalike audience based on users who have already converted. 

We don’t monitor comments left on your ads. As a business, you will receive notifications from Facebook or Instagram every time a reaction, comment, or share is left on an ad. 

We run all of our campaigns out of our own ads manager as it simplifies our billing process. It also allows us to ensure control of all aspects of the campaign. We also have numerous softwares running within our Ads Manager accounts to prevent click-fraud and bot-clicks in order to make your campaigns more efficiently.

We can absolutely provide stock images if requested and required. However, we recommend that you provide professional images of the business to ensure an authentic and engaging Facebook or Instagram campaign. 

Yes, although we will request access to this in order to help run the campaign more effectively so you will be able to see the best possible results from the Facebook ad.

No, we will not. We are able to run an ad to help promote a contest the business is running but will not pick a winner once the contest in complete. It will be your responsibility to follow whatever stipulations that are in place for the contest. 

We highly recommend you to take a look at Facebook’s advertising policy for more detailed information: https://www.facebook.com/policies/ads/ 

Your ad(s) will only show up when relevant keywords are searched on Google. 

When ordering this service, you’ll have the opportunity to specify the goal of the campaign and who we should target. We also ask for the top 10 keywords that may be related to this business. Our team of strategists will use this information to develop a successful campaign.

It depends on what you’re trying to achieve. Active advertising through platforms like Google Search Ads can be great because we can place ads in front of users who are already interested in our product or service — these people have intent to purchase. However, it can be more expensive.

Passive Advertising (Facebook Ads & Google Display Ads) is a great way to target people based on their interests and demographics. For example, Facebook Ads allow businesses to target realtors specifically. 

Unsure what you need? Let us help you figure what to start off with, book a free consultation with us today!

No, we do not. We solely build websites on WordPress. The other platforms may work well for some, but we’ve found that they don’t perform well when it comes to search engine rankings and do not allow us the flexibility to fully customize a site that is designed specifically for conversion or ranking in organic search engines.

Yes, you have 100% ownership of your website. You own everything we design and develop. Don’t trust web developers that refuse to release your website upon request.

Our website development packages start at $1,950 (one-time)* for a basic website and can go up to $5,000+ (one-time) for more advanced designs.

The cost of your website will depend on factors such as:

• Number of Pages: The more pages your website needs, the more customization is required.
• Content Requirements: The length and complexity of your website copy.
• Design Customizations: Any specific features or advanced functionalities you’d like.

All our website plans come with a minimum 12-month term, which includes Website Hosting, Ongoing Support & Maintenance, AI Chat Bot Integration, Speed Optimization, and an SEO Plugin; all for $225/month.

Note: For websites that require advanced customizations or eCommerce functionalities, please reach out for a custom quote. We’d be happy to discuss your unique requirements and provide you with an accurate estimate tailored to your needs.

E-commerce sites with advanced features may have different hosting and maintenance costs. Contact us for more details.

Your website should have a Home page, About the Company page, Services/Products offered page, and Contact Us page. It’s also really nice to have a blog and some Case Studies/Testimonials pages.

If you don’t know what to include on your site, our team of experts is always happy to help. Just let us know and we will perform a deep-dive analysis to make sure all the pages you need are included.

A responsive web design is key to ensuring that your website looks great no matter what device your customer is using. With a responsive design, your website will automatically adjust to the size and orientation of the device it’s being viewed on. That means no more horizontal scrolling or awkwardly sized text for users on a mobile phone.

Responsive design ensures that your website looks great no matter what device your customer is using. Whether they’re on a desktop, laptop, tablet, or phone, the website will rearrange its content and layout to fit the screen. This is done by detecting the user’s screen size and orientation. For example, on a mobile device the layout will be much narrower than on a desktop.

Google Analytics is a free website analytics platform that lets you analyze your site- how users find and use it. With Google’s data, you can track ROI for your online marketing efforts. The bulk of the service categorizes information into three parts: acquisition, behavior and conversions.

– Access to the team for tech support.

– Website revisions to images, text, and minor change requests.

– Backend updates completed quarterly to WP stability version, plugins, and themes.

– Health checks to the overall website upon request and on entry into the backend.

– Urgent support for downed websites.

Please note, we only offer website maintenance & support services that are hosted on our platform (using Website Pro hosting).

The approved plugin list will be provided upon request.

No, we require the website to be built in our hosting platform environment. After that, you are free to move to any host. We do not provide migration services to other platforms. Our team is not familiar with other hosts beyond our own. We can export the website files but you will need to find a service provider to assist with the migration. Please note, we only offer website maintenance & support services that are hosted on our platform (using Website Pro hosting).

-Full-screen or background image: 1920 pixels wide x 1080 pixels high

-Logo: 200 pixels wide x 100 pixels high

-Product image: 800 pixels x 800 pixels

-1 column image: 1080 pixels wide

-2 column image: 510 pixels wide

-3 column image: 320 pixels wide

-4 column image: 225 pixels wide

-5 column image: 168 pixels wide

-6 column image: 130 pixels wide

File Formats

In general, most images on the web are either in JPEG, PNG, or GIF format. JPEG’s are good for most situations because of its compatibility, use of color, and small file size.

JPEG’s should be used for all your full-color photographs like featured images and background images.

PNG is also a very compatible format for the web. PNG’s are great for smaller images with a lot of detail. The PNG format also supports transparent background capability which is perfect for logos and graphical elements.

GIF’s are good for small images with limited color. GIF’s are unique because they can be animated, which is sometimes useful.

What do each of the fields on the eCommerce spreadsheet mean?

-post_title – Name of the sales item

-post_content – full description of the item

-post_exerpt – 1-2 sentence short description

-product_type – can be: variable (several different sizes of mattresses), simple, virtual or downloadable

-product_cat – category (mattresses, box springs, etc)

-product_tag – subcategory (mattress – spring coils or memory foam)

-sku – product identifier number

-parent sku – this would be the main sku for a mattress and then each size might have a slightly different sku

-attributes: Sizes – single, double, queen, king, etc

-weight, length, width, height – not needed unless you are determining shipping cost based on this

Yes, please message us and an agent can send you a proposal deck with recently designed sites. Alternatively, please visit this page to view recently designed sites.

No, currently our websites are not HIPAA compliant. However, we can integrate HIPAA compliant features and services provided by you on your website.

For all premium plugins, you will need to purchase the license and provide the necessary information and credentials to your web developer for integration (Integration costs subject to hourly fees). We do not purchase premium plugins for you or your clients.

Yes! We use the GTranslate plugin for this service. The free version uses Google’s standard translation service. However, if you would like to edit those translations, you will need to purchase the premium version.

Once the hosting is canceled your website will archive for up to 30 days. We can export the website files should you want to migrate to a different hosting platform.

We do not assist with hosting migration to other platforms (besides our own Website Pro) as our team is trained and familiar with only our hosting platform. All archived sites that wish to be revived will require reactivation of hosting which will incur monthly costs. 

Yes! We can turn any WordPress sites into an e-commerce site. Though there will be extra charges for this integration.

No problem! We can provide customization to any website our team has built. Please reach out to your web developer for assistance on quoting the integration, searching for functionality, or design assistance. Your web developer will provide you the hourly costs needed to customize your site.

No, but we will require the website to be built in our hosting environment. After that, you are free to move to any host. We do not provide migration services to other platforms. Our team is not familiar with this. We can export the website files but you will need to find a service provider to assist with the migration.

– Simple history

– Google XML

– Yoast SEO

– Yoast breadcrumb

– Divi booster

– Divi Accessibility

– Smush pro

– Gravity Forms

– WPMU Dev

– WooCommerce

All other plugins requests will be limited by package and subject to integration costs.

Yes! However, each website will need its own hosting environment since we don’t currently offer multi-site support on a single hosting environment.

Yes! All websites we build for our clients are granted the same access as our web designers. This is accessed thru our client portal – the business center – login.cyrusson.com

Yes, all websites hosted on Website Pro automatically receive SSL certifications.

Yes, however, these are custom website builds and will be subject to our hourly integration costs. Please note, these custom themes are limited to the layout, structure, and features the theme provides.

No, the companies above use proprietary web building services. Once you leave their hosting you will lose the website and will need a new website created.

On average, it takes us 1 hour to customize 2 website pages. Please, keep in mind that we charge by the hour and will round up our hourly costs. For example, if you need to customize 3 website pages, we’ll charge you for 2 hours instead of 1.5.

Can you create a template out of a custom site you’ve built for me to reuse?

Yes, if we’ve customized a site for you and you love it please let us know. We can save the site and reuse it as a template for future sites you order.