Frequently Asked Questions
(FAQs)

Common Questions We Encounter At Our Boutique Digital Marketing Agency

Working With Cyrusson FAQ

How Do I Get My Business Started With Cyrusson?

In order to get started with Cyrusson, you have a few different options:

  1. Book a free consultation with us
  2. Submit a form on our website on our Contact Page
  3. You can email us at info@Cyrusson.com
  4. Call us at 415-228-9969
  5. Request a Digital Presence Report & Marketing Strategy Meeting
What is The Cyrusson System?

The Cyrusson system is a comprehensive marketing strategy that we apply to our clients marketing campaigns to best connect them with people seeking their services. It largely takes into consideration all the stages within the customer journey.

What Type of Support Do You Provide My Business with Your Services?

All of our marketing strategy services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible and making sure that we are available. We’ll respond to any and all inquiries within 24-48 hours. We offer Marketing Review Calls with clients on a monthly, quarterly or semi-annually basis (depending on client’s preference).

We are strong advocates of transparency, which is why we have invested in our client portal dashboard known as ‘The Business Center’* to provide you with reporting on your marketing campaigns at any given time. At the end of the day, we are marketing strategy consultants that strive to help market and grow your business into your vision. We will be there every step of the way for honest advice and answers at all times.

Why Should I Hire Cyrusson To Perform Digital Marketing Services For My Business?

Cyrusson is a Boutique Marketing Agency, we will be your marketing team that can handle it all. We have experience across many different industries and have served over 100+ clients. Our team members are Google Certified Partners and have worked with a variety of companies.

Our commitment to you is that we will do everything in our power to supplement your business with a robust and effective marketing team. We are hungry for success, so contact us!

What Is Your Typical Pricing?

Our service pricing really is dependent on how competitive and aggressive you want to be. We have clients from as low as $105/mo up to $10,000+ per month.  Pricing will highly depend on the following factors:

  • Goal(s),
  • Your Industry,
  • Competitiveness,
  • Target Location(s),
  • Overall Scope of Work

What you’ll find in our pricing page packages is the base price for most services. Typically most of our clients opt for a custom package in the range of  $1,500-$4,500 per month for a full comprehensive marketing strategy. Our services are customized to your needs and how aggressive you want your marketing to be. 

In other words, if you want to make a smaller splash, you’d look at the lower end (circa ~ $1,500 to $2,500 per month) vs. If you’re looking to dominate the market in your local area, then you’d be looking $3,000 t0 $6,000+ per month. Most clients fall somewhere in the middle (~ $3000 to $3750) and we can certainly help tailor packages to best meet your marketing & budget needs. It’s as the old adage goes: ‘You Can’t Buy A Ferrari On A Ford Pinto Budget” – this perfectly applies to marketing.

Unsure what the best option is for you? We’d be happy to meet with you to learn about your business and help determine the applicable services for your firm. 

How Am I Billed For Your Digital Marketing Services and Is There A Contract?

We accept two methods of payment: ACH Bank Transfer or Credit Card. Though with Credit Card payments there is a processing fee. We typically recommend clients to opt for ACH Payments.

Yes, there is a service agreement that must be signed before beginning any work. We offer services with 6-month and 12-month service agreement contracts because digital marketing results do not happen overnight. SEO, takes time to see tangible changes. However, we are confident that our strategies will generate results for your business within the timeframe we have agreed to. 

To be successful in digital marketing, you need to be consistent and relentless. Stay away from so-called “experts” that promise overnight results, but really they’re just selling snake oil. The internet is the most competitive business space in the world, so you need to put in the hard work to succeed.

We take a personalized approach with each and every one of our customers. We understand that no two businesses are the same, so we tailor a marketing strategy specifically for you that encompasses the entire customer journey. We want to ensure that your unique needs are met, and we will present you with a custom proposal that reflects that.

Cyrusson Digital Marketing FAQ

Why Do I Need Digital Marketing For My Business?

While a website is an essential part of online marketing, it is just the beginning. The internet is one of the most competitive spaces and you must face competition with traffic and users galore. What can you do to stand out? Invest in a social media strategy and boost your SEO by getting your website localized in order to be noticed. Start advertising to generate interest and awareness.

It’s important to promote your website using other digital marketing channels so you can stand out and give yourself every opportunity to attract a new visitor. With the right digital marketing strategy, hopefully they’ll become a customer.

With the universe of competing brands and products at their fingertips, modern consumers now have access to a wide range of options. And that means that your brand now needs to fight for visibility and recognition alongside those competitors. Digital marketing is the best way to do this.

How Do I Know How Much Money I Should Dedicate To My Marketing Budget?

The best way to determine your marketing budget is by following a rule of thumb. The general recommendation for 5-10% of your revenue but that isn’t the only answer and it all depends on your business and its model. At least, doing something with your marketing efforts (rather than nothing) will always be better.

What Is The Purpose Of Digital Marketing?

Virtually every business has an audience that spends time online – digital marketing is the way to reach them and turn them into valuable customers. It can be tailored to fit any brand, making it an incredibly versatile asset to all businesses!

How is Reporting Delivered?

You will be able to access weekly and/or monthly executive reports within our Business Center Dashboard. 

Is There a Contract Minimum?

Yes, require a minimum 6-Month Service Agreement Contract. Although a majority of our clients experience satisfactory results within the first months of their campaigns, we typically achieve a higher ROI after the third month. Our recommendation for most marketing campaigns are 6-12 months as with most things – marketing takes time. There is a lot of testing and measuring during the first months of a campaign because we’re fine-tuning the tactics and target audience.

What Goes Into Digital Marketing?

There are a variety of aspects which make up digital marketing ecosystem. At Cyrusson, our digital experts tackle:

Not every type of business will benefit from each kind of digital marketing. It is essential to think about your audience and market strategically, so you know what types of advertising mediums would be the most beneficial for them. One area that we recommend all businesses take advantage in is performance reporting; it can help you make decisions based on data rather than assumptions or guesses if done correctly.

Cyrusson SEO FAQ

How Does SEO Work?

Ranking on Google depends on relevance and trust. Relevance takes into account the quality of content on a website and the code behind the scenes. Building relevance means optimizing the code, and making sure the content accurately represents the business and the brand.

Trust is an important metric to measure in order to gain more visibility on the internet. Quality sites that point back at your site, like us, will lead the Google algorithm to trust your content more and boost your ranking.

How Long Does SEO Take To See Results?

Good SEO can’t be done overnight. It takes time and patience. Even after implementing our recommended keywords, many of our clients take 3-4 months to rank on the first page. That’s why 86% of our small business clients can be found on the first page after 6-9 months of SEO work!

We provide a ton of transparency into the work we do. Every customer will have unlimited access to a custom reporting dashboard where they can see all SEO activities. They will be able to track every penny of their campaign and see how their keywords are doing.

How Much Does SEO Cost?

SEO pricing can vary, starting from $500 per month and can go up to $3500+ per month as it depends on a variety of factors explained below.

To provide you with a proper quote we will need to thoroughly analyze your website’s current standing & your competition, as well as learn about your goals, target locations and target keyword topics.

This will allow us to figure out the scope of work and price for a successful SEO Campaign. SEO Campaign pricing varies and largely depends on the following:

– Your Goal(s),
– Your Industry,
– Competitiveness,
– Target Location(s),
– Target Keyword(s)
– Amount of Blog Article(s),
– Overall Scope of Work

Does SEO Work For Every Business?

You betcha! Whether you offer a product or service, SEO can boost your website up the rankings and increase sales.

Does SEO Improve My Business?

Search engine optimization (SEO) is the process of making sure your website takes advantage of search engines. The tangible work that is done to the website is strengthening its foundation and making it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on popular search engines like Google and Bing.

What Is On-Page vs Off-Page SEO?

Any work that is done on the actual website is known as On-Page. Whether it is titles, tags, descriptions, content, or website structure, everything you do on your website improves the customer’s experience. Off-Page SEO does not include any work done on the website. It is all work that is not directly on the website. This includes blog writing, link building, social sharing, bookmarking, and more.

Should People Use SEO If They Already Rank For Some Keywords?

Absolutely! SEO is dynamic. As such, search rankings and results change and fluctuate. What works today may not work tomorrow. Google is constantly updating and refining it’s algorithms while also increasing competition. So, whether you’d like to stay on top of your game or just need a little push in the right direction, we offer a complete and personalized service by our SEO experts. Maintaining SEO is crucial for good websites. It is important to rank for key phrases, but also rank for secondary and tertiary terms.

You Guarantee Ranking #1 on Searches?

SEO work is a complicated and ever-changing industry. There’s no way to guarantee a spot on the first page of a search engine, but if you do it right, at the right pace, and with the right content, you should see some great results. Most clients reach the first page within 4-6 months.

What's The Difference Between Local SEO Campaign vs National SEO Campaign?

If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.

What Is Guest Blogging?

Guest blogging is a valuable way to improve website rankings. When bloggers like your guest blog post, they often include it on their own blogs because they know that it will provide value to their site visitors. This in turn provides a backlink to our client’s website.

What Are Backlinks and Why Are They Important?

These are links that search engines can see from other websites that point to your site. There is a lot that goes into backlinking safely. In this day and age, there is zero reason to do the kind of shady SEO tricks that some businesses used to gain more traffic.

At Cyrusson, we make sure the backlinks are true to the company. By doing this, your site should rank higher than your competitors who are solely focused on on-page work.

What is the difference between PPC Google Ads & SEO?

SEO is the long-term strategy for driving traffic to your site that is not paid for. PPC traffic is the more short-term strategy and is paid for. SEO efforts will bring you traffic for as long as you want, while PPC traffic can only carry on for as long as it’s budgeted.

Pay-Per-Click is a strategy that pays for traffic to your website. It’s more of a quick injection of traffic that doesn’t have the same long-lasting effects as SEO, which is a long-term effort with lasting results.

How Often Does Google Update Their Search Engine Algorithm?

Google does not give us direct clues about these major algorithm updates. But every few months there seems to be a major update. In between, many small updates can occur. We can track over 1,000+ keywords to keep up with fluctuations in the performance of our clients’ campaigns. This allows us to see what’s working best and adjust campaigns accordingly.

Can My Business Show Up On Google Maps?

Yes, if a business has all the relevant details filled out on Google Business Profile and their website has been verified by Google, it can be shown on a Google map. But to offer a little extra assurance, a company needs to add in videos, photos, and reviews. This will increase the likelihood of being listed in the Google maps area of search results.

What Is The Connection Between Google Business Profile and Local SEO?

Google Business Profile is like an online directory for businesses. It features key contact information such as the owner’s name, address, phone number, and hours of operation. Google Business Profile also offers a map, photos, videos, and categories of the business type. It also allows businesses to complete forms for payment options.

Google gives prominence to these listings, because they are verified and completed. These listings show up on Google SERP’s and Google Maps, both on desktop and mobile devices. This means that having a fully completed and verified listing is crucial for rankings.

What Are Long-Tail Keywords?

You’ve got to be specific. You can’t just think “keyword.” Long-tail keywords are more niche and less common than other keywords. They focus more on a specific subject and usually have a higher conversion value because they are more specific and less popular.

How Often Should I Update My Website Content/Blog?

A company should be publishing at least two blogs a month to keep their website updated with fresh information that search engines prefer. 

Can I See Some Results You’ve Generated In Other Client SEO Campaigns?

Of course! Please visit this link to view our SEO Case Studies

Why Do I Need A Blog For My Website?

We have a few reasons why:

  • A blog is a great way to keep your website fresh with new, relevant information about your business or the industry you’re in. Up-to-date websites are important to search engines, because it tells them that your site is keeping up with the latest trends.
  • Sharing informative and engaging content on your blog can help establish you as a thought leader and expert in your industry. This type of content can also help you attract new customers and retain existing ones.
  • Having a blog on your website can help you reach new potential clients through social media. Posting shareable content can help you connect with new audiences and grow your business.
  • When it comes to generating traffic and improving your search engine ranking, blogs are key. They allow you to target specific keywords that may be low-hanging fruit, resulting in a large influx of traffic to your website. So don’t neglect your blog – it could make all the difference.

Cyrusson Digital Advertising FAQ

What Are The Benefits of Advertising with PPC Ads?

Advertisements are a great way to get relevant customers to your website. It is unlike an SEO campaign, where advertisements take a little more time to drive traffic. The key difference is that PPC campaigns are more expensive because you are paying for the click and for the management of the campaign.

One of the most valuable benefits of a PPC campaign is that it provides data that tells you whether your campaign is working or not. You can then adjust your ads to make sure they are successful.

What Is The Difference Between PPC Google Ads & SEO?

SEO is the long-term strategy for driving traffic to your site that is not paid for. PPC traffic is the more short-term strategy and is paid for. SEO efforts will bring you traffic for as long as you want, while PPC traffic can only carry on for as long as it’s budgeted.

Pay-Per-Click is a strategy that pays for traffic to your website. It’s more of a quick injection of traffic that doesn’t have the same long-lasting effects as SEO, which is a long-term effort with lasting results.

What’s The Difference Between Facebook Ads and Google Ads?

Facebook Advertising is an excellent example of passive advertising, which is different than active advertising (think Google Ads). 

Active advertising (Google Ads) is when we place an ad in front of a user who is actively looking for our product or service (there is intent for it). 

Passive advertising (Facebook Ads) is when we place advertisements in front of users without them actively looking for it at that time.

What Platforms Do You Perform Advertising Services On?

We utilize some of the following advertising platforms: Google Search and Display Network, YouTube Ad, Facebook Advertising, and Instagram Advertising.

How Much Does Digital Advertising Cost?

All Advertising Campaigns Incur The Following Fees:

Set-Up Fee (One-Time) + Media Spend (monthly) + Ad Management (Month)

Example of Fees:

$350 Set Up (One-Time)
+
$500 Media Spend (minimum budget)
+
$175 Ad Management (35% of Media Spend)

*Advertising Media Spend will largely depend on your goal(s), industry, target location,
overall competition and any additional add-ons such as Landing Pages & Call Tracking.*

**Please Note: Optimal Lead Generation Campaigns, we recommend a media spend budget
of at least $1000 to $2000+ per month per market/location**

Can I See Some Results You’ve Generated In Other Client Digital Ad Campaigns?

Yes, please click here to view our Digital Ads Case Studies

What Does The Timeline Look Like From Contract Execution To Campaign Launch?

The campaign itself can be launched within 5-10 business days after all required assets (i.e.: copy, logos, etc) are received by our team. 

Please note: An email will be sent one or two days before the campaign is set to launch containing screenshots of the ads created by our team. If you have any feedback this is the best time to share it. 

What Keywords Are Selected For The Campaign? (Related to Google Ads)

You’ll have the opportunity to specify the goal of the campaign and who we should target. We also ask for the top 10 keywords that may be related to this business. Our team of strategists will use this information to develop a successful campaign 

Where Will My Ads Be Served? (Related to LocalAds)

All LocalAds campaigns are display campaigns that can also be combined with social, search, or video campaigns depending on your goals and ad spend. Display campaigns serve banners in websites visited by your audience. Search campaigns promote your services on Google’s search results page. Video campaigns serve ads in video platforms like Youtube.

Can I Target Multiple Audiences In The Same Campaign?

You can, but we strongly recommend you to focus on one set of audience per campaign. Having multiple audiences will split your medi spend budget and might cause your ads to perform not so well. If you prefer to target more than one audience, we highly recommend increasing your media spend budget so that your ads are served in a more efficient manner to each audience.

How Often Can I Make Changes To My Campaign?

 After the launch of a campaign, we perform one round of revision free of cost. We try to limit constant changes in order to analyze how well the ad is performing and in order to optimize it to its full potential. Any additional revisions will incur a flat fee ($80) depending on the revisions requested – for ad changes book a call with us in order to go over exact details to change. As any further changes will illicit a charge of $80 each time. 

What is a Facebook Pixel?

The Facebook pixel is a piece of code that is placed on your website and lets us measure, optimize, and build audiences for your campaign. When a user visits your website and takes an action (ex. Making a purchase, submitting a form), the pixel is triggered and reports the action. This allows us to track when a customer completed an action after seeing your Facebook ad. This gives us the ability to reach this customer again by using a custom audience or create a lookalike audience based on users who have already converted. 

Do You Monitor Comments On My Facebook Ads?

We don’t monitor comments left on your ads. As a business, you will receive notifications from Facebook or Instagram every time a reaction, comment, or share is left on an ad. 

Will I Be Able To See My Campaign Within My Own Ads Manager?

We run all of our campaigns out of our own ads manager as it simplifies our billing process. It also allows us to ensure control of all aspects of the campaign. We also have numerous softwares running within our Ads Manager accounts to prevent click-fraud and bot-clicks in order to make your campaigns more efficiently.

Do You Provide Stock Images?

We can absolutely provide stock images if requested and required. However, we recommend that you provide professional images of the business to ensure an authentic and engaging Facebook or Instagram campaign. 

What If We Already Are Using Our Own Facebook Pixel, Are We Able To Continue Using This?

Yes, although we will request access to this in order to help run the campaign more effectively so you will be able to see the best possible results from the Facebook ad.

If We Run A Contest Ad, Will You Aid In Picking A Winner?

No, we will not. We are able to run an ad to help promote a contest the business is running but will not pick a winner once the contest in complete. It will be your responsibility to follow whatever stipulations that are in place for the contest. 

What Are The Limitations On FB Ads?

We highly recommend you to take a look at Facebook’s advertising policy for more detailed information: https://www.facebook.com/policies/ads/ 

How Will My Ad(s) Show Up In Relevant Searches?

Your ad(s) will only show up when relevant keywords are searched on Google. 

What Keywords Are Selected For The Campaign?

When ordering this service, you’ll have the opportunity to specify the goal of the campaign and who we should target. We also ask for the top 10 keywords that may be related to this business. Our team of strategists will use this information to develop a successful campaign.

What Type of Digital Advertising Is Better? What Do You Recommend?

It depends on what you’re trying to achieve. Active advertising through platforms like Google Search Ads can be great because we can place ads in front of users who are already interested in our product or service — these people have intent to purchase. However, it can be more expensive.

Passive Advertising (Facebook Ads & Google Display Ads) is a great way to target people based on their interests and demographics. For example, Facebook Ads allow businesses to target realtors specifically. 

Unsure what you need? Let us help you figure what to start off with, book a free consultation with us today!

Cyrusson Website Creation FAQ

Does Cyrusson Provide Business Website Hosting Services?

Yes. Our world-class hosting platform is built on Google Cloud and offers the following benefits:

– Unlimited storage,
– Automatic daily backups,
– SSL certificate,
– Automated speed, security and reporting analytics

Do You Create Websites on Platforms like Wix, Weebly, SquareSpace and GoDaddy?

No, we do not. We solely build websites on WordPress. The other platforms may work well for some, but we’ve found that they don’t perform well when it comes to search engine rankings and do not allow us the flexibility to fully customize a site that is designed specifically for conversion or ranking in organic search engines.

Do I Own My Business Website Once It Is Completed?

Yes, you have 100% ownership of your website. You own everything we design and develop. Don’t trust web developers that refuse to release your website upon request.

What Is The General Cost For Developing A Business Website?

Each and every business website is completely different. Most of the time pricing for a new website will depend on the scope of work. We make Website Creation affordable for your business. We have packages starting from $600 (one-time) for website creation and going up to $2300+ (one-time). We also provide Website Hosting & Maintenance for $110 per month.

Note: The Website Creation pricing largely depends on the scope of work and the amount of customization you seek for your website.

Website creation pricing can fall anywhere in the range of $600 (1-page website w/ content) to $2300+ depending on the complexity of the project (numerous pages, content, e-commerce website builds, etc). Sites that require customization will be on the higher end of the spectrum versus websites that only require basic information and minimal functionality.

What Should Be Included On My Business’s Website?

Your website should have a Home page, About the Company page, Services/Products offered page, and Contact Us page. It’s also really nice to have a blog and some Case Studies/Testimonials pages.

If you don’t know what to include on your site, our team of experts is always happy to help. Just let us know and we will perform a deep-dive analysis to make sure all the pages you need are included.

What Does A Responsive Design Mean?

A responsive web design is key to ensuring that your website looks great no matter what device your customer is using. With a responsive design, your website will automatically adjust to the size and orientation of the device it’s being viewed on. That means no more horizontal scrolling or awkwardly sized text for users on a mobile phone.

Responsive design ensures that your website looks great no matter what device your customer is using. Whether they’re on a desktop, laptop, tablet, or phone, the website will rearrange its content and layout to fit the screen. This is done by detecting the user’s screen size and orientation. For example, on a mobile device the layout will be much narrower than on a desktop.

What Does Google Analytics Do For Me?

Google Analytics is a free website analytics platform that lets you analyze your site- how users find and use it. With Google’s data, you can track ROI for your online marketing efforts. The bulk of the service categorizes information into three parts: acquisition, behavior and conversions.

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