Streaming TV Advertising for Small Businesses

SEO is the long-term strategy for driving traffic to your site that is not paid for. PPC traffic is the more short-term strategy and is paid for. SEO efforts will bring you traffic for as long as you want, while PPC traffic can only carry on for as long as it’s budgeted.

Pay-Per-Click is a strategy that pays for traffic to your website. It’s more of a quick injection of traffic that doesn’t have the same long-lasting effects as SEO, which is a long-term effort with lasting results.

Facebook Advertising is an excellent example of passive advertising, which is different than active advertising (think Google Ads). 

Active advertising (Google Ads) is when we place an ad in front of a user who is actively looking for our product or service (there is intent for it). 

Passive advertising (Facebook Ads) is when we place advertisements in front of users without them actively looking for it at that time.

We utilize some of the following advertising platforms: Google Search and Display Network, YouTube Ad, Facebook Advertising, and Instagram Advertising.

*For optimal lead generation campaigns, we recommend a media spend budget of ~ $1250 per market/location*

Yes, please click here to view our Digital Ads Case Studies

The campaign itself can be launched within 5-10 business days after all required assets (i.e.: copy, logos, etc) are received by our team. 

Please note: An email will be sent one or two days before the campaign is set to launch containing screenshots of the ads created by our team. If you have any feedback this is the best time to share it. 

You’ll have the opportunity to specify the goal of the campaign and who we should target. We also ask for the top 10 keywords that may be related to this business. Our team of strategists will use this information to develop a successful campaign 

All LocalAds campaigns are display campaigns that can also be combined with social, search, or video campaigns depending on your goals and ad spend. Display campaigns serve banners in websites visited by your audience. Search campaigns promote your services on Google’s search results page. Video campaigns serve ads in video platforms like Youtube.

You can, but we strongly recommend you to focus on one set of audience per campaign. Having multiple audiences will split your medi spend budget and might cause your ads to perform not so well. If you prefer to target more than one audience, we highly recommend increasing your media spend budget so that your ads are served in a more efficient manner to each audience.

 After the launch of a campaign, we perform one round of revision free of cost. We try to limit constant changes in order to analyze how well the ad is performing and in order to optimize it to its full potential. Any additional revisions will incur a flat fee ($80) depending on the revisions requested – for ad changes book a call with us in order to go over exact details to change. As any further changes will illicit a charge of $80 each time. 

The Facebook pixel is a piece of code that is placed on your website and lets us measure, optimize, and build audiences for your campaign. When a user visits your website and takes an action (ex. Making a purchase, submitting a form), the pixel is triggered and reports the action. This allows us to track when a customer completed an action after seeing your Facebook ad. This gives us the ability to reach this customer again by using a custom audience or create a lookalike audience based on users who have already converted. 

We don’t monitor comments left on your ads. As a business, you will receive notifications from Facebook or Instagram every time a reaction, comment, or share is left on an ad. 

We run all of our campaigns out of our own ads manager as it simplifies our billing process. It also allows us to ensure control of all aspects of the campaign. We also have numerous softwares running within our Ads Manager accounts to prevent click-fraud and bot-clicks in order to make your campaigns more efficiently.

We can absolutely provide stock images if requested and required. However, we recommend that you provide professional images of the business to ensure an authentic and engaging Facebook or Instagram campaign. 

Yes, although we will request access to this in order to help run the campaign more effectively so you will be able to see the best possible results from the Facebook ad.

No, we will not. We are able to run an ad to help promote a contest the business is running but will not pick a winner once the contest in complete. It will be your responsibility to follow whatever stipulations that are in place for the contest. 

We highly recommend you to take a look at Facebook’s advertising policy for more detailed information: https://www.facebook.com/policies/ads/ 

Your ad(s) will only show up when relevant keywords are searched on Google. 

When ordering this service, you’ll have the opportunity to specify the goal of the campaign and who we should target. We also ask for the top 10 keywords that may be related to this business. Our team of strategists will use this information to develop a successful campaign.

It depends on what you’re trying to achieve. Active advertising through platforms like Google Search Ads can be great because we can place ads in front of users who are already interested in our product or service — these people have intent to purchase. However, it can be more expensive.

Passive Advertising (Facebook Ads & Google Display Ads) is a great way to target people based on their interests and demographics. For example, Facebook Ads allow businesses to target realtors specifically. 

Unsure what you need? Let us help you figure what to start off with, book a free consultation with us today!

A Google Ads management agency handles strategic planning, keyword research, ad creation, and performance analysis for ad campaigns.

Google Ads include search, display, and video ads, offering diverse options for marketing objectives.