Streaming TV Advertising (CTV / OTT)
Want to be seen on the biggest screens?
Most TV audiences stream now, not broadcast. That means you no longer have to compete with national brands for expensive prime-time spots — you can run targeted video ads on the same platforms your customers already watch every day.
Request a Free ProposalWhat Is Streaming TV Advertising?
Television that works like digital marketing
CTV Advertising
Ads shown on internet-connected TVs via apps — like Hulu running on a smart TV.
OTT Advertising
Covers all streaming devices and platforms, including phones, tablets, and laptops — broader than CTV alone.
Both allow targeting, tracking, and flexibility that traditional broadcast TV simply can't offer.
Choose Your Network
Two ways to run Streaming TV
Standard for most businesses, Alt Network for regulated categories that need compliance built in.
Standard Streaming TV
Premium TV storytelling with digital precision — on every screen.
- Behavioral & demographic targeting across thousands of data points
- Reach large and small screens with cross-device reinforcement
- Access to the largest network of streaming inventory
- Partner-verified through The Trade Desk, Google, and Meta
Alt Network Streaming TV
Premium Streaming TV for restricted industries — with age gating and controls.
- Built for regulated categories like cannabis and gambling
- 21+ audience targeting with sensitive-category labeling and approvals
- Access to premium networks and publishers otherwise off-limits
- Lower spend minimums, with retargeting included
Where Your Ads Appear
Brand-safe placement on trusted networks
Your business appears alongside national brands on content your audience is already watching — no worrying about poor placement or irrelevant content.
Who Can Benefit
Built for local and regional businesses
An affordable, effective way to reach people in your area — especially if your business provides local services or is building its reputation in a specific region.
Precision Targeting
Reach the right people, not just more people
Instead of spending money to reach everyone, you spend it reaching only the people most likely to respond.
Location
City, region, or national — you decide the geography.
Demographics
Age, gender, and household income.
Interests
Hobbies, interests, and past behaviors.
Devices
TVs, tablets, and mobile phones.
Retargeting
People who've already interacted with your business.
Full Transparency
You can track everything
Unlike traditional TV, you don't have to hope your ad worked — you get real reporting through your client dashboard.
- How many people saw your ad
- How many watched to the end
- Which locations and devices had the best performance
- How often your ad was shown to each person
Our team is available to walk through the insights and next steps with you at any time.
Our Process
Simple, transparent, effective
Strategy Meeting
We learn about your goals, audience, and budget.
Ad Review or Production
We optimize your existing video, or create a new one that reflects your brand.
Targeting Setup
Based on your ideal audience, we configure precise targeting filters.
Campaign Launch
Your ads go live across selected streaming platforms.
Ongoing Adjustments
We monitor performance and make changes to improve results.
Transparent Reporting
You have full access to performance data at any time.
Why Choose Cyrusson
Access tools once reserved for large brands
As a local connected TV advertising agency, we manage every part of the process — strategy, creative, placement, and analysis — so small and mid-sized businesses get the same tools as national advertisers.
Professional Media Guidance
Strategy and execution tailored to your specific business needs, not a one-size-fits-all package.
Access to Premium Platforms
High-quality, brand-safe streaming networks that would otherwise be out of reach for a local business budget.
Full Transparency & Reporting
Real performance data, not vague summaries — you always know exactly what your investment is doing.
Integrated With Your Other Marketing
We connect Streaming TV with your broader strategy, including Google Ads, Facebook Ads, and YouTube campaigns.
Build Prestige
The most powerful, long-lasting awareness impact of any channel.
Higher Recall
Fewer commercial breaks than linear TV make your ads stand out and stick.
Instant Credibility
Premium ad placements signal quality and trust before a customer even engages.
Household Reach
One TV spot is typically seen by multiple people in the same household.
See Our Work In Action
Real results across industries
From law firms and auto repair shops to HVAC services and personal injury attorneys, our Streaming TV campaigns have delivered measurable results — because our approach changes based on who you are and what your business needs.
View our case studies →Frequently Asked Questions
Common Questions
What is Streaming TV Advertising?
It places your commercial alongside premium, professional TV shows and movies on connected TV (CTV) and over-the-top (OTT) platforms, with the audience targeting precision typically associated with digital ads.
What's the difference between CTV and OTT?
CTV refers specifically to ads on internet-connected TVs via apps, like Hulu on a smart TV. OTT is the broader category, covering all streaming devices including phones, tablets, and laptops.
How is this different from a regular TV commercial?
Streaming TV lets you target specific behavioral and demographic audiences rather than buying a broad time slot, and gives you measurable outcomes like brand lift and site visits — something traditional TV can't offer.
What is the Alt Network, and who is it for?
Alt Network is built for regulated industries like cannabis and gambling that need age-gating, sensitive-category labeling, and compliance approvals most standard ad networks won't run.
What platforms will my ads run on?
Trusted, brand-safe networks including Hulu, Disney+, Discovery+, ESPN, Roku, Tubi, Peacock, YouTube TV, and Sling TV.
Do I need my own video ad already made?
No. If you already have one, we can optimize it for streaming. If not, our team produces a polished video ad that reflects your brand.
How do you measure results?
You get reporting on how many people saw your ad, how many watched to the end, which locations and devices performed best, and how often your ad was shown to each person.
Can I run Streaming TV alongside my other advertising?
Yes — many clients pair Streaming TV with Google Ads, Facebook Ads, or Social Media Marketing for a full-funnel approach that builds awareness and drives direct response together.
Ready to bring your business to the screen?
Book a no-cost consultation. We'll discuss your goals and show you how Streaming TV can reach more people with better targeting and smarter reporting.
Request a Free Proposal