To any digital marketer and business owner, 2020 was undoubtedly the epitome of the word “arbitrary” because of all the different events that took place. Although the year started with the expectation of having a clearer shot at success because of all the technological developments that came out in the previous year, the pandemic clearly pushed all those hopes aside. Sure, some may argue that digital marketing itself has seen an uptake in constituents and participating businesses because of the current lockdown restrictions, but the truth is that it has not made prediction any easier.
We are now five months into the new year, it seems like the central focus that business owners look forward to is the huge rollout of the Covid-19 vaccine. Considering that a cure is guaranteed to be a beacon of hope that everything will go back to normal, it’s easy to see why many businesses have focused on their digital marketing efforts.
Despite all the hopes that the age of in-person sales and physical stores are about to make their combat, it’s also worth noting that now is the perfect time to start refining your knowledge of what to expect for the rest of 2021.
What’s the digital marketing forecast like for 2021?
Regardless if you’re keen on refining your customer journey or making the full migration to an online business set-up, it’s essential to note challenges and openings that lie ahead for digital marketing.
Besides the present difficulty that the pandemic has been posing when it comes to effectively forecasting the next move for businesses, some key actionable details are guaranteed to occur. Let’s look at three predicted developments in the coming months that will help you figure out your strategy for a complete recovery:
Development #1: Mobile functionality-first approaches will be essential for success
If anything is worth keeping an eye on this year, it’s the clear development that mobile functionality has become the gold standard and norm for everything digital marketing.
Regardless if it’s social media platforms, websites, or applications, mobile access is bound to take center stage as more customers use their smartphones to do everything. If you want to ensure that you’re noticeable for potential customers to convert far easier, you’ll need to prioritize mobile functionality in all of your digital marketing efforts!
Development #2: Mobile e-commerce is bound to become the norm
With a projected 280 million expected smartphone users in 2021, it is no surprise that mobile platforms are slated to become the primary access point for anyone who uses the Internet. This is especially true when it comes to the case of e-commerce.
Based on this report, mobile e-commerce sales are expected to account for at least 54 percent of online sales in 2021. This should be a signal to start doubling down on your e-commerce strategy! If you need a strategic approach that will ensure you start the coming year on the right foot, then aiming for online sales at all costs will be your best course of action.
Development #3: Outsourcing will become more common
When it comes to management-centric trends for digital marketing, the foremost development that you should capitalize on is outsourcing digital marketing services.
Compared to other parts of a business that can be handled hands-on, digital marketing shouldn’t be learned by trial-and-error because of its detail-intensiveness. For this reason, outsourcing has become such a vital alternative for businesses looking to crawl out of the pandemic and recover properly.
With the help of a dependable expert—such as Cyrusson—you can focus on your efforts to jumpstart your business and bring it back to fighting shape while your digital marketing needs are professionally handled!
Conclusion
Although last year was completely arbitrary and the security of 2021 hangs in the balance, your business’s digital marketing aspect bears a valuable exemption as there are several predicted trends that linger. By keeping this guide and watching out for the three main developments mentioned above, you can ensure that you don’t end up missing out on any valuable opportunities along the way!
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