There are many social media sites today, making it easy for companies to reach their core consumers via their social media page. This proliferation is a double-edged sword, though, as companies try to shoehorn their brand identity into the unique spaces created by...
Utilizing social media platforms is an excellent way to promote your brand and market your products and services. One of the most popular platforms that businesses use is Instagram. With its billions of active users per month, many startups and big corporations take...
With half of the year gone and the market still struggling to recover from the impact of recent events, there’s no better time to double down on your efforts towards growing your business. Despite the economic tumble that America’s economy has experienced in recent...
With the advent of digital marketing, there is a wide assortment of tactics available and one of them is Social Media Marketing (SMM). Basically, Social Media Marketing is an act of creating content in order to promote your products or services on various social media...
If you want your business more discoverable both in real life and online, then you need Google My Business. It is one of the easiest and cost-effective ways to make your business stand apart. Because for many businesses, it is important to get more customers. Google...
Social media is a world of endless possibilities for businesses. From reaching out to new audiences, to selling your products, and finally to building a visible brand online, social media can send greater opportunities your way. To begin, you will need to have...
Automation has made life possible for the 21st century. There is Alexa and Siri, who help us schedule our days, lock our doors, and turn off the lights. We have accepted automation in our personal lives, so there is no need to be frightened of using it to optimize our...
Many brands now accept that they need to have an existence on social media, but there are some who still find difficulty in maximizing social platforms for recognition and publicity. While the perplexity still lies in the way in which social media reach is used, in...
What makes for good social posting, anyway? Crafting the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information...
Social media is a vital marketing channel for businesses across the world. However, you can’t just simply post content on social media platforms with an aim to achieve results. The key ingredient for result-oriented social media marketing is to have a strategy. It...