The online world is a competitive place where individuals and businesses fight for the top spot on search engine results to achieve more online visitors and customers. More people are slowly growing accustomed to the power of search engine optimization (SEO), so it...
To any digital marketer and business owner, 2020 was undoubtedly the epitome of the word “arbitrary” because of all the different events that took place. Although the year started with the expectation of having a clearer shot at success because of all the...
In the golden age of technology, businesses and brands worldwide have turned to digital advertising to expand their audience reach and boost profits. With billions of people using the internet to browse content, socialize, and shop, there are endless opportunities to...
Social media offers great insight as to how customers feel about the brands they currently use. It is a seemingly endless treasure trove of information that can tell you about what customers think of the products and services they use as well as the companies that...
Over the past few years, more and more companies are relying on social media platforms like Instagram and TikTok to post video content for various purposes. Some are doing so to advertise their products and services, while others use it to boost online reach. Often,...
As time goes, businesses are more heavily dependent on digital marketing to grow their business. In fact, it is one of the deciding factors on whether a company will last for many years or will close down should anything unexpected happen. For small to large...
In the confusing, highly competitive world of digital marketing, it’s best we remember that accurate data is king. It allows us to separate the chaff from the wheat. One of the best ways to gather data is A/B testing for your ads. This means you will have to make two...
For any business to succeed in 2021 and beyond, it requires a robust, active online presence with a confident brand identity and loyal customer base. Even during times of economic uncertainty, staying connected to your target audience and maintaining relevance is...
Business marketing strategies today rely heavily on understanding search engine optimization. If you want to increase your sales and drive traffic to your website, you must know how to keep up with changing algorithms. Here are some things you can't afford to do if...
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start?...