As time goes, businesses are more heavily dependent on digital marketing to grow their business. In fact, it is one of the deciding factors on whether a company will last for many years or will close down should anything unexpected happen.
For small to large businesses, the pandemic has caused plenty of trouble, especially for those relying on physical interactions to do business. However, for those that have already built a strong online presence and have implemented various digital strategies, this only meant that they could continue doing their business despite what is going on.
For the companies that have yet to implement digital marketing, the pandemic has motivated them to start investing heavily into it. Here’s why:
- Lack of real-world events
For many businesses, especially B2B companies, the lack of trade shows and exhibitions has truly been devastating. That is because many B2B companies rely heavily on these events to grow networks and build relationships essential to their growth and success. Without these events, meeting up with other professionals and leads is not as easy anymore, forcing new marketing strategies such as digital marketing to attract attention.
- Canceled events meant lost money
Large companies that have invested a large amount of money on events are now going around canceling them all. This is a massive loss in money, not to mention the time spent planning and preparing for all of them. Fortunately, things like insurance and policies will get them back some money, and many of these companies will use this money for more digital means.
Rather than investing in real-world events, the money is now dedicated to things like social media marketing and SEO. Businesses are capitalizing on the current scenario where consumers are spending more time at home, on the internet. They can spend their budget on targeting customers who are willing to spend for a semblance of normalcy, such as on good food, home decor, video games, and more.
The leftover money for large companies has been directed to develop their online presence to continue running without too much trouble.
- Word of mouth referrals are hard to get
Small businesses generally relied on customer interactions and word-of-mouth referrals to gain more customers. With the pandemic around, customers cannot really interact with each other anymore, at least not physically.
However, the digital world is still present, allowing said customers to still communicate with one another. As such, setting up digital marketing strategies allows small businesses to continue capitalizing on word of mouth, albeit by digital means.
Conclusion
The ones listed above are just some of the many reasons why businesses now turn to digital marketing to do business. With digital marketing, they can approach customers online, guide them through a sales funnel, produce quality and valuable content to attract and retain customers, and more. Despite the ongoing challenges the pandemic presents, business owners can still flourish in their respective industries by optimizing their brand online. To be able to reach your marketing and sales goals, work with a marketing agency that can guide you in the digital space.
Cyrusson is a full-service marketing agency in San Francisco that can help your brand thrive in the digital space. Work with us today!