Over the past few years, more and more companies are relying on social media platforms like Instagram and TikTok to post video content for various purposes. Some are doing so to advertise their products and services, while others use it to boost online reach. Often, it’s a combination of both!
Regardless of the goal, if you have yet to post any type of video on such platforms, you are missing out on a great deal. Millions of people use those platforms every day, and not being there simply means you are not reaching out to your audience who are using said platforms.
That being said, if you want to get started with videos and want to know how you can incorporate videos into social media, you may believe that you need to hire a professional videographer for the job. Fortunately, this is not the case. Here’s what you can do to easily and effectively do so by yourself:
- Use online animated elements and templates
If you are not familiar with video creation but still want to produce quality videos, a good way to do so is by heading online and looking for resources like Canva. Such platforms are filled with templates and animated elements to make video-creation quick and simple. All you need to do is have some videos recorded along with some written content, and then it’s just a matter of picking a template and getting started. You can even customize it to fit your brand in terms of color and font. It will tell you exactly how to create effective videos, and before you know it, you have created a stunning video that will capture your audience’s attention.
- Link your long-form videos into your posts
If you have already created some long-form videos for platforms like YouTube, you cannot link them onto social media platforms. You would not want to upload them as actual videos, however, as people there prefer much shorter and quicker videos. Rather, what you will do is link them in your posts. Whenever you talk about something you already have a video about, you can link it to the main video, motivating people to click on it and watch the video you created. This saves a lot of effort having to remake the video to simply shorten it. What you can do is create a round-up of the video then linking the longer video, allowing your customers to decide whether or not they want to learn and watch more.
- Pay attention to user-generated content
One of the easiest pieces of content to ever ask for is user-generated content. This is especially true if you have built strong relationships with your customers, as they will be willing to generate their content about your brand out of pure interest and loyalty. When the chance comes that you want to work with your customers to create videos, they will also tend to be willing to help you in making videos such as testimonials.
All in all, user-generated content is easy to make, not to mention highly effective. When other customers see just how the customer featured in the video is happy about your service, they will be highly motivated to check out what you have to offer.
At the end of the day, do not overthink it. Sure, you can definitely spend days on days trying to come up with content, but simply thinking will not actually lead to video creation. Sometimes, you just need to experiment with videos and see what works and what does not. This will give you the information and knowledge needed to see what exactly rings with your customers, and the more videos you make, the better you get!
Looking for a digital agency to help you produce high-quality videos for social media? Cyrusson Inc. is a creative online full-service digital advertising agency in San Francisco that can help you out! Work with us today and step up your social media marketing game.