Importance of Local SEO
Looking for local SEO hacks to boost your website’s local rank? We hope you’re looking for legitimate strategies to enhance your rank and not some hack or exploit to do so!
Jokes aside, local SEO is a crucial aspect of any company’s success. Despite being given access to what is essentially the world through the internet, a company’s local area is still one of its most significant sources of income, especially for small companies. When individuals nearby look up a service or a product that a nearby business offers, the company would want to show up on the search engine results page to attract them to do business.
That being said, are you interested in learning a few tips on what you can do to enhance your local SEO? If so, keep on reading:
1 — Update Your GMB Page
GMB, short for Google My Business, is a page that allows you to share various information such as your business name, address, and phone number. Essentially, it will enable you to share your NAP information, along with other things like claim your business listing and even promote your company through reviews and pictures.
If you already have a GMB page but haven’t updated it in a while, you should be doing so. Updating your NAP ensures customers can reach, and it also keeps Google happy with up-to-date information, rewarding you with better local organic rankings.
2 — Create Locally Relevant Content
One of the biggest focuses of any SEO effort, local or not, is sharing relevant content. It is because the content is what attracts users to visit a website. This is done in many ways, from offering valuable and relevant information to users looking for them and implementing keywords that connect a user’s query to the content itself.
When it comes to creating content, there are many you can write about. It can be about the frequently asked questions, about a special ongoing offer, and more. Just be sure that when you produce content, it is relevant to your local audience. This includes utilizing location-specific keywords or offering something that customers in the nearby area can make the most out of!
3 — Get Listed on Local Listing Websites
Getting listed on local listing websites does a few things for you. First, it increases your online visibility, which is a big win for both your local and non-local SEO efforts. Another thing getting listed on listing websites does for you is to improve your reputation, especially if the listing website is respected and trusted.
Apart from getting your website listed on local listing sites, one of the biggest concerns you will have is the accuracy of the NAP information and the like. As such, when you do get listed, always make sure that your information, such as business hours, business location, and direction, is accurate and up to date. Also, stay active on those local listing websites. This nets you free exposure to a bigger audience and also improves your local rank.
Getting ranked well locally isn’t as challenging as you might think. With a few tips and tricks, you can quickly improve your local SEO efforts, maximizing your local reach and improving your reputation to attract more customers to your doorsteps. Now, if you are still facing trouble trying to stay on top of your local SEO, we highly recommend reaching out to a digital agency to assist you. With their help, you can spend less time worrying about your local SEO and more time focusing on other aspects of running the business to ensure your company gets the full attention it needs to do well offline and online.
Cyrusson is a full-service creative agency focusing on helping companies make the most out of their online presence with professional digital services. If you are looking for a local SEO agency in San Francisco to help you with local SEO, book a free consultation with us today!