Do you want to skyrocket your conversions? Do you want to build rapport with your audience? If so, then you need to optimize your landing page. As a business owner, you want your landing page to capture your brand and entice users to explore your website. For most, their landing page is their home page. As your business grows, you need to add more landing pages.
These pages should appeal to your target market and give them direct access to your openings. Once you improve your landing pages, your audience will grow. In no time, you can gain more subscribers, engagements, and sales.
We know it is challenging to create a high-converting landing page. That’s why we created this guide containing several helpful ways to improve your page over time. Here are three tips to upgrade your landing page:
1. Add Visual Content
Humans are visual beings. We tend to cling to particular stories or ads when there is good imagery. In fact, videos are fifty times more likely to drive organic traffic to your website. You need to improve your landing page by adding visual content.
For example, you want to buy a new phone. Would you buy it on a website that doesn’t show the parts, or will you choose a website with images and videos? You’ll definitely pick the second one because you can get an idea of what it looks like.
When designing your landing page, you need to think about your audience and what visual content they need. Create a split test for different types of media to choose the best. Analyze the results and pick the content with the best conversions.
2. Set Campaign Goals
Before you start creating a landing page, you need to think about your goals. What do you hope to accomplish when your landing page is complete? One of the mistakes business owners and marketers make is they have too many goals for one landing page.
This can make it confusing for a user. The best way is to create targeted campaigns for your visitors. Think about the personalities of each user. How can you reach them through your page? Once you have a clear understanding of your audience and goals, you can start creating a landing page.
3. Build Trust with Your Audience
The best way for you to boost your landing page’s effectiveness is to build trust with your audience. Customers are likely to interact with a website that they trust. To build customer loyalty and trust, you need to start by adding reviews and testimonials from former customers.
About 92% of online shoppers claim they look at reviews before buying a product. In this way, you can build social proof. In fact, adding testimonials to your sales pages can boost conversions by 34%.
Another way to gain trust is to add trust badges from reputable security companies like McAfee and Norton on your forms. Customers are likely to interact with websites that protect their information and are endorsed by a familiar company known for security. Lastly, you can add significant numbers to your landing page.
There you have it! These are the top three ways to boost your landing page conversion rate. There are a few more that you can apply, but it’s best to start with these three. In this way, you have an idea of the steps you can take to gain more sales.
Are you looking for an ad agency in San Francisco? Cyrusson Inc. is a creative agency that focuses on your needs. Whether you’re a new business owner or have been in the industry for years, digital marketing is essential to your business. Contact us today!