With half of the year gone and the market still struggling to recover from the impact of recent events, there’s no better time to double down on your efforts towards growing your business.
Despite the economic tumble that America’s economy has experienced in recent months, businesses now have a valuable opportunity to turn the tides in their favor—even more so considering the rise of digital marketing. As online orders become the preferred way for people to buy the things they need, it has become increasingly clear that the modern business needs to adapt to keep up.
Not sure where to start? There’s one cost-friendly, effective, and accessible way to grow your business in this opportune time: social media.
The impact of social media on America’s consumers and their behaviors
More than 300 million Americans are on social media almost every single day. It’s clear that there is no time to waste when it comes to capitalizing on the opportunity at hand.
As opposed to a few years ago where online reviews, advertisements, and testimonials barely came to light, these components and all their forms on social media have become a critical part of purchasing decisions. From simple food items to big-value purchases, no kind of commodity or good is exempt from either rising or falling in demand at the hands of the internet’s power. This makes social media even more vital for staying ahead and growing your operations!
How you can leverage social media to your advantage and grow your business
Growing and scaling with the help of social media is an incredibly effective way to keep the spotlight on your brand so long as you’re committed to the process. If you’re looking to blaze a trail and skyrocket your business well on the way to long-term success, here are a few tips to keep in mind:
Tip #1: Use social media to turn your followers into website visitors
Out of all the different ways to leverage the power of social media to your advantage, there’s nothing more straightforward than using your profiles to drive website traffic.
When strategically implemented, a funnel that drives social media followers to your site won’t need drastic measures or ghastly budget increases. Something as simple as an engaging caption with a CTA can make an impact on your traffic and conversion rates. Don’t be afraid to try it!
Tip #2: Use videos to your advantage
When it comes to succeeding on social media, no type of content holds more power than high-quality videos. As a visually drawing way to catch viewers’ attention, videos deliver messages in the most engaging way possible. Want to keep up? Start producing some of your own!
Tip #3: Don’t be afraid to invest in an influencer
Influencers, as taboo as they may seem to the uninitiated, are an investment opportunity with the potential to slingshot your company ahead of the competition. With the help of the right influencer, you can fast-track your way to results by targeting a market that’s far more receptive!
Conclusion
Thanks to the key advantages that social media brings, every business has the opportunity to finish 2020 strong so long as the right approaches are taken into mind. With the help of the three tips mentioned above, you’ll be able to reap results without spending a fortune.
We’re a digital marketing agency in San Francisco that helps all sorts of businesses and entities in the area with our digital ad campaign, search engine optimization, and social marketing services. Give us a call or send us an email today to learn more about how we can best serve your digital marketing needs!