Your website provides your target audience with all the information about your business, products, services, and more. Utilizing this properly can help you reach your business goals fast. Without good design, however, you might end up causing potential customers to leave, never to return.
Anyone can design a website on one of the many do-it-yourself website platforms. While this may be tempting to try so you can cut down your expenses, it often means a host of design-related problems in the future.
Design is subjective, but in the world of websites, there are measurable. There are objective metrics that can determine whether your design is good or bad. To help you know what makes a web design excellent, it’s important to know and understand first the common web design mistakes you should avoid at all costs, which are the following:
1 – Your web design does not support mobile devices
Many online shoppers prefer to use their mobile devices when looking up information and making purchases. If your web design looks horrible or they experience problems while browsing your site on mobile, your prospective customers will end up exiting your site and searching for other online stores.
You can easily avoid this by making your website easily accessible on mobile devices. Partner with our digital marketing agency in San Francisco to provide strong mobile support and ensure you provide viewers with a smooth and hassle-free mobile browsing experience on your website.
2 – Important information on your website is hard to find
The placement of digital elements plays a major role in the success of your website. Make sure that important information on your website can easily be found. For instance, add a single, simple call-to-action (CTA) front and center, place social buttons in your footer, and put menus on the top-right corner of your website. This will help your visitors navigate through your site much easier, and they can find the details, products, or services they need a lot faster. To create and maintain a user-friendly website, feel free to seek our assistance. We offer digital marketing solutions in San Francisco.
3 – Poor color choice and use of image
People are visual creatures. Images, videos, graphics, and other visually appealing elements capture their attention right away. Picking colors that don’t work well together that create a clashing effect or using low-quality images can turn your visitors away. Therefore, choose wisely when it comes to colors and make sure they reflect your brand. Add enough whitespace to produce a simple, sleek effect and avoid making things feel crowded.
They say that images tell a thousand words, but when poorly selected, they can convey the wrong message. Therefore, use only high-quality images and videos to engage your audience. If you are not handy with the camera, consider working with professionals to produce quality results.
Your website is an investment, so treat it like one. It needs an excellent design that will set your business apart from the others, grab the attention of your target audience immediately, and provide your visitors with an exceptional user experience. To come up with an effective web design, avoid the mistakes listed above and team up with skilled web designers who understand your needs and requirements.
Meet your business goals with the online marketing tools and solutions you need by collaborating with our digital advertising agency in San Francisco. We serve businesses throughout California and Nationwide. Get a free consultation today!