Social media marketing is essential for any business keen to connect directly with their audience and make their presence felt. In this article we discuss four reasons why investing in social media marketing makes sense.
Marketing is an integral part of any business and without effective marketing your business could be losing steam even before you realize it. You may have a brilliant idea, your products may be unique but even then your business may fail to take off simply due to the lack of an effective marketing strategy. Among the many strategies popular nowadays, social media marketing is a top trending one. Facebook, Instagram, Twitter and even LinkedIn have become not just platforms where people connect with one another but also interact with brands on a personal level. Social media has reduced the gap between brands and customers – something that has never happened before.
If you are wondering if investing in a social media campaign is worth your time and money, you must know the top reasons why your competitors are using social media for marketing their brands. Here are four reasons why investing in social media marketing makes so much sense.
- Increases Brand Loyalty – Over the years, personalized and direct communication with customers have become key for the success of any brand. Before the age of social media, brands couldn’t interact so openly and directly with their customers as they can do now. It has become easier for customers to share their experiences directly with the brand. It has also become equally easier for businesses to reach out to a larger audience base – than was earlier possible. However having a large following on social media is one thing but it is entirely a different matter to successfully engage with them. If your social media marketing is effective, you can engage with your audience and hence see an increase in brand loyalty.
- Social Media Penetration is Real – There are approximately 3.81 billion active social media users worldwide today and 49.03% of the global population are on social media platforms. Amidst these startling figures, it is not surprising that entrepreneurs, small businesses and even large corporations are heavily relying on social media marketing to boost their sales. Social media is one of the most effective marketing tools in today’s age simply because it is an effective means of spreading word-of-mouth appreciation for your brand. Customer reviews and ratings on social media are open for all which means you have a transparent medium to impress your audience. People believe in their friend’s opinion or in the opinion of an influencer more than a random TVC – something that can be capitalized greatly on social media platforms.
- Insightful Data Like Never Before – Insightful data has become one of the driving force for any business. How you take your business forward, how you interact with your consumers, how you rectify your mistakes can be gauged with the help of data that is so readily available thanks to social media. Businesses can now get every demographic detail such as the age, gender, geographic location, marital status and more simply from social media profiles. Such information when used strategically can boost your messaging and reach.
- Cheap and Easy – Running a business is no mean task. Marketing is even tougher and definitely expensive. If not done well, marketing can easily burn a hole in your pocket. Social media marketing is relatively cheap and very easy to use. The entire process of hiring a digital marketing agency, asking them to improve your visibility on social media and to get effective results is comparatively cheaper. However, there is more. Once everything is set up and successfully running, you don’t need their continued dedicated services. Need based consultancy is often sufficient.
Social media marketing is constantly growing and becoming more complicated. Though the dividends are high, making a mark is not easy. There are hundreds and thousands of brands fighting for visibility on the social media space and you will do just the same. In order to make an effective presence of social media platforms, you need to hire the services of the best digital marketing agency.
Cyrusson Inc. operates from San Francisco but serves business all over the world. We have a team of experience digital marketers who have witnessed the evolution of social media to its present form and understand the nuances of the medium. Book a free consultation with us as we promise to boost your social media presence and make your campaigns more effective.