Why SEO-Friendly Blog Posts?
There are 298.8 million internet users in the United States as of January 2021. As people continue to use the internet to work, get information, purchase products, and connect with others across the globe, this number will inevitably grow. With a large customer base, it is no wonder businesses work closely with digital marketing companies.
A digital marketing agency helps businesses through SEO and content marketing. They optimize online content such as blogs to ensure that their website appears on top of search engine page results.
If you want to optimize your company website blogs for search engines, here are some things you might want to do.
Know Your Audience
Before you write any post, you have to identify your audience first. Knowing who consumes your content can guide the topics you choose, the tone of your posts, and so on.
If the majority of your audience are professionals, use their lexicon and avoid contractions. You may want to adjust your tone to sound more serious and informative than quirky and entertaining.
You also want to write for the audience you want to target. Similar to writing for your customers, making content for your prospects entails adapting to their preferences. If your product is meant for parents, try writing gentle-sounding and relatable posts.
Use Appropriate Keywords
Keywords, sometimes also known as search queries, are words or phrases that define the content you publish. These are the terms users type into search engines to get results.
In essence, keywords are at the heart of SEO campaigns. That is why using the right SEO keywords is crucial.
There are several ways you can use to identify the right keywords for your post. You can apply keywords most related to your products and services. Adding your company’s name and attaching keywords related to your location are good practices too.
However, if you are unsure of the keywords, you should try conducting a keyword search or use keyword planning tools.
Use Attention-Grabbing Titles
Article titles aim to capture the attention of search engine users. They heavily influence a user’s decision to click on your link or pass it up for another post. Your titles should pique people’s interest, present the topic of the post clearly, and contain essential keywords.
Try to apply power words that trigger the right emotions and capture people’s attention. You can use some online tools to check the possible performance of the title you use.
Always Add Your CTA
Call-to-action (CTA) statements are lines of text that prompt site visitors to take action. They are often the last paragraph of the content.
It features the company name, connects the post to a product or service, and urges people to perform certain actions like calling or emailing the business. Without a CTA, you are losing an opportunity to turn website visitors into paying customers.
CTAs come in a variety of formats. Some use hyperlinks, while others have widgets and buttons to draw people’s attention. There are many ways to present CTAs, so go ahead and get creative.
Conclusion
Content marketing and SEO are tools that companies need to learn how to use well. They are simple strategies that can provide great results if you know how to do it right.
However, if the tips above brought forth more questions than answers for you, don’t worry because there are people who can help you. Professional digital marketing companies have SEO experts who know how to apply the right SEO techniques to assist you in reaching all your business goals.
If you are looking for an experienced and reliable digital marketing company in San Francisco, CA, look no further than Cyrusson. We offer a wide array of expert digital solutions that can take your business to greater heights. Book your free consultation today!