It’s no secret that a successful marketing campaign requires a great deal of planning and effort. But what many businesses don’t realize is that it’s not enough to simply put together a few ads and hope for the best. You need to be paying attention to all aspects of the customer journey if you want your marketing efforts to be successful.
The customer journey is the process that customers go through when interacting with a brand, and it’s made up of five distinct stages: Awareness, Findability, Consideration, Conversion, and Advocacy. In order for your marketing campaign to be successful, you need to make sure that your business is catering to customers in all five stages of the customer journey. In this article, we’ll walk you through each stage of the customer journey and give you tips on how to engage customers in each stage.
1- Understanding The Customer Journey
The customer journey is a process that customers go through when interacting with a brand. It’s made up of five distinct stages: Awareness, Findability, Consideration, Conversion, and Advocacy.
Understanding the customer journey is the first step toward creating a successful marketing campaign. It’s important to understand what all five stages are and how customers move from one stage to the next.
STAGE 1: AWARENESS
Awareness is the first stage of the customer journey. Customers in this stage may not know that your business exists at all. This is why it’s so important to have a strong brand and a well-defined message that will resonate with your target audience.
Your brand identity is the foundation of your customer’s initial perception of your business. It’s the first thing you should know about your target audience. You can’t expect to succeed in business if you don’t first understand your target audience.
STAGE 2: FINDABILITY
Findability is the second stage of the customer journey. In this stage, customers are actively searching for businesses that match their needs. The key to this stage is making sure that your business has a strong online presence and is found.
Findability is all about how easy it is for customers to find the products or services that you offer.
If a customer can’t find your business, then they can’t buy anything from that business. So, it’s very important to make sure that you have a well-designed website that is easy for customers to use.
STAGE 3: CONSIDERATION
In the third stage of the customer journey, customers are considering whether to buy from your business. This is the stage where they start to evaluate your business based on your brand’s messaging and your product or service.
At this stage, customers want to know what your business has to offer, so they can make a decision about whether or not to buy your product or service.
STAGE 4: CONVERSION
In the fourth stage, customers have decided to buy your product or service.
Stage 5: ADVOCACY
Assuming you provide exceptional service and/or a quality product to your new client, it is time to ask them for a review to advocate your business. This in turn can result in additional referrals and/or result in converting more people who may have been in the consideration stage.
2- Determine The Customer Success Journey From The Outside In
The first step to being successful is knowing where you’re starting from and where you want to end up. To do that, you need to understand the customer journey from the outside in. This means that you need to start by figuring out the stages of the customer journey that you want to focus on. For example, let’s say that you’re a business that sells coffee. You can determine your customer journey from the outside in by knowing what steps your customers are taking before they reach the point of conversion.
3- Define Who Your Ideal Client Is and How They Are Searching For You Product or Services
You can use tools like Google Analytics and Google Search Console to analyze these steps and determine where you want to spend your time and energy. You can use this information to determine which steps in your customer journey are most important to focus on.
As you identify where you want to focus your efforts, you should also make sure that you’re catering to customers in each of these stages. That’s because it’s important to understand where your customers are at any given time, so you can make sure that you’re providing the right product or service to them at that point.
4 – Improve The Customer Journey Design & Experience
Customers don’t want to just be marketed to. They want to be marketed with. As you start to get a grasp of the five stages, you’ll be able to create a customer journey map. This visual helps to make each stage of the customer journey more visible. A customer journey map is a graphical representation of the customer journey. It helps to make each stage of the customer journey more visible. As you start to understand the stages of the customer journey, you’ll be able to design customer experiences that are tailored to each stage.
So there you have it, the five stages of the customer journey. The customer journey is the process that customers go through when interacting with a brand. It’s made up of five distinct stages: Awareness, Findability, Consideration, Conversion, and Advocacy. Need help on fine tuning your marketing strategy along the customer journey’s different stages? Book a free consultation with Cyrusson, we’re more than happy to help!