Advertising is crucial for any business. It is all the more required for small companies that want to promote their brands and grow their business. There are different forms of advertising that can be implemented on various platforms. Hence, you have several options to promote your brand and kick your business up a notch.
Here are five types of advertising you can employ to boost your business. Read below to see what advertising options to implement before hiring an ad agency in San Francisco.
- Direct mail advertising
This type is a classic form of advertising that almost all businesses. It utilizes all kinds of ads that are delivered to the individuals’ doorsteps via mail services. Whether they are flyers, brochures, catalogs, newsletters, or other promotional materials, you can market your brand and sell your products or services.
- Email advertising
This type involves the act of sending a commercial advertising message to a group of people via email. Email recipients usually consent to receive promotional messages from your brand. You can also attach newsletters, catalogs, and other promotional tools via email. You can go as far as creating pieces of video content and send them to your recipients for marketing purposes.
- PPC advertising
Pay-per-click (PPC) advertising is a popular type of advertising on digital platforms. In essence, advertisers can create ad copies and bid for these copies to be displayed on the advertising platform. You will only have to pay a fee every time a user clicks on your ads. A perfect example is Google Ad, where you can have your ads displayed on the Google search engine.
- Social media advertising
The most popular type of marketing nowadays is social media advertising. This type employs social media channels, such as Facebook, Instagram, and LinkedIn, among others. These channels allow advertisers to promote their brand and sell their products or services using these platforms. You can use targeting options for your ads based on certain demographics, locations, and consumer behaviors. When done correctly, your ads will appear on the news feeds of your target customers.
- Print advertising
This type is the primary advertising method for small businesses. It has been widely used before the advent of digital advertising. Regardless of the digital era, print marketing remains relevant to this day. Businesses worldwide continue to create and use print materials, such as flyers, brochures, and newsletters. They still display billboards, banners, and posters. Likewise, customers continue to subscribe to newsletters and magazines containing ads.
Overall, advertising will always be a vital facet of the business. Whether direct mail, email, PPC, social media, or print advertising, you can promote your brand in various ways and sell your products or services.
It’s best to hire digital advertising services in San Francisco. That way, you can be assured of using the right tools or materials, creating compelling and valuable messages, and targeting your ads to the right audience. All these will make your advertising, whether digital or print, highly effective!
We’re a digital advertising agency in San Francisco with a handful of solutions, from advertising to SEO down to website design. If you’re looking to employ various advertising strategies to promote your small business, get in touch with us today!