Simply having a website is no longer sufficient in today’s world. You will need to collaborate with a search engine optimization company to guarantee that your website operates efficiently in the digital space. For your website to rank highly in search results, it must be technically optimized and have a solid content management system.
Also, to be successful, you must optimize your website from a technical standpoint. Suppose you have a good understanding of the components that make up a technically optimized website. In that case, you may be able to maximize the integration of your keywords and produce more organic traffic.
Read on as we’ll go over what technical SEO is and some characteristics of a well-optimized website.
What Exactly Is “Technical SEO”?
Technical SEO is the process of ensuring that your website is working efficiently through your digital marketing efforts. In particular, it involves improving “on-page” factors such as code structure and integration, as well as off-page factors like content (backlinks) and links (internal links).
In addition, a successful technical SEO campaign always leads to conversions and organic traffic.
What’s the Purpose of Technically Optimizing Your Site?
Its purpose is to make sure that your website displays well on search engine results pages (SERPs) like Google and Yahoo! If your website is technically optimized, you’ll surely be getting the right kind of traffic. Your website will be one of the best-performing websites in the digital marketing space.
What Are the Characteristics of a Technically Optimized Website?
1. High-Quality Content
For a page to rank highly in search engines, it must have high-quality content. Content is the crucial element that gives search engine algorithms the information to calculate your website’s relevance (based on keyword density and social media activity).
2. Crawlable for Search Engines
To “crawl” or “spider,” search engines employ robots. These robots use links to find new information on your site. They’ll be able to tell which pages on your site are the most vital if you have an effective internal linking system.
Thus, if your site is well-coded and optimized, search engines will be able to analyze it much faster and easier. As a result, search engines will be able to display your web pages more prominently in their search results.
3. No Broken Links
Another essential characteristic of a technically-optimized website is that it contains no broken links. A broken link is any link that is not operational (or takes you to the wrong page). It is good to regularly check all of your links to verify that they are still working (mainly external links).
4. Secure
If your website requires users to enter personal or financial information, you must ensure that their data is secure and their privacy is protected through encryption. For example, when users create a password, make sure the characters are masked.
Otherwise, you’re inviting trouble, and the search engine will flag your site as insecure. In layman’s terms, there is no way in.
5. Responsive to Different Modalities
Today’s smartphones and tablets have become an essential part of our daily lives. A technically-optimized website should be responsive to different modalities, such as computers, smartphones, and tablets. This includes having: A mobile version of your website and other navigation mechanisms (e.g., a click-to-call feature)
Conclusion
The process of website optimization is relatively straightforward. If you have the right content, an easy-to-use URL structure, and a site that’s easy to navigate, you should have little to no problem in getting your website optimized.
Working with a trustworthy digital marketing agency that can optimize your website on your behalf and knowing how to do SEO correctly are the two most important factors in optimizing your website. As your digital marketing agency in San Francisco, we at Cyrusson Inc. will help you in all aspects of your campaign. Reach out today!