Nowadays, every business is exploiting online opportunities to survive and grow. Real Estate companies are not far behind as well. They also need to leverage online ads and platforms to promote their business on internet including all the traditional marketing methods.
Online ads can be of different types and all are effective in their own ways. Let’s discuss in this article how you can leverage online ads to your advantage.
Facebook Ads for Real Estate
If you know how Facebook ads work and learn the details, they can be a highly effective tool that will lead you to results. The success of Facebook ads depends on running and learning from them; you won’t see results immediately.
In order to achieve good results from Facebook Ads, you need to run continuous ads and make your funnel set up for success. To do this, ensure that you’ve spent enough time on research and have required to get started. You should also know that running these ads can take a considerable amount of patience since you are dealing with potential leads that are coming into your funnel.
- Difficulty Level: Average
- Targeting Level: Advanced
- KPI’s Measurability: High
- Results: Effective
- Budget Friendliness: Affordable
Instagram Ads for Real Estate
You must be knowing that Facebook acquired Instagram in the past. And now both are the brands under Facebook parent company ‘Meta’. Facebook and Instagram ads can both be created with the same Facebook Ad Manager. There are more ad types now as well. It is best to experiment with those types to see which performs the best for your goal and how you would like your ad to look and feel.
- Difficulty Level: Average
- Targeting Level: Advanced
- KPI’s Measurability: High
- Results: Effective
- Budget Friendliness: Affordable
LinkedIn Ads for Real Estate
Advertising on LinkedIn ensures that you are connecting with professionals. With a LinkedIn ad, you can target your professional audience and go after people possessing the potential to buy more expensive houses.
Out of 60% internet users who make $100k or more, 50% of them engage in this social media platform. Running ads for your real estate business on LinkedIn is taking your business in front of people who make decisions, are more affluent, and maybe even influential when it comes to their community.
LinkedIn ads should not be used as your first and main advertising platform for real estate agents. According to Social Media Examiner, the average cost of these ads is about $7-11 per click. If you’re new to this market, we advise not starting on LinkedIn.
- Difficulty Level: High
- Targeting Level: Average
- KPI’s Measurability: High
- Results: Effective
- Budget Friendliness: Costly
PPC Ads or Search Engine Ads for Real Estate
Search engines allow you to put up advertisements for the business in searches for specific keywords. Ads on social media, meanwhile, are usually pay-per-impressions, which means they cost money every time your ad appears with the audience. This is different from click-based ads on search engines, which cost money each time someone clicks on them.
There are mainly two types of search ads – text ads and display ads. Text ads show up in search results for specific keywords, while display ads can be found all over the Internet, from social media networks to blogs. In contrast with static, banner advertising on websites, search display ads rotate new content e.g., a competitor’s new purchase announcements or pricing updates.
- Difficulty Level: High
- Targeting Level: Average
- KPI’s Measurability: High
- Results: Effective
- Budget Friendliness: Costly
Real Estate firms can gain leads by using text and display ads because they are searched on the internet and can give higher returns on investments.
YouTube Ads for Real Estate
If you enjoy making videos, then YouTube ads might be the best option for you. If not, then also you should plan it, because people love watching YouTube videos and they can be your right prospect.
YouTube is a video search engine and it’s the second largest after Google. Well, YouTube is a product of Google only.
On YouTube, there is a high possibility to target your audience regardless of age, location or any specific demographic. Video Advertisements on YouTube offer a more condensed manner to establish a connection with more people at a faster pace.
- Difficulty Level: High
- Targeting Level: Average
- KPI’s Measurability: High
- Results: Effective
- Budget Friendliness: Costly
Conclusion:
Ads are all about targeting your right prospects, reach to them and show-off your right offerings at the right time. You can easily strategize for it, if required, reach our experts.
Formulation of strategies includes several parameters like audience building, location targeting, content creation, etc.
There are other online ads also, which you can try, such as Gmail ads, Quora ads, sponsored content, native ads, etc. If you want, you can explore them as well. But the above list will be sufficient if focused and executed brilliantly.
Remember, advertising on multiple platforms will require a higher budget/media spend but this doesn’t guarantee results. Rather, you can focus on a few platforms initially and scale the budget once you begin generating good results. Once you find the right online advertisement that will target the audience you want, stick to it. If you need some help about how it works, please reach out to us. We’ll develop a custom strategy that works best for you.