Does your small business use local SEO? The local search engine optimization market is not only growing rapidly but is also very profitable. However, many business owners lack the knowledge of local SEO and hence fail to use this strategy to the fullest.
The secret to using local SEO to the fullest lies in identifying the correct target audience. Here are 5 crucial factors that can help you to hit the road running for your local SEO strategy.
5 Important Factors For Local SEO
1. Use Neighborhood Pseudonyms
If you own a store in the same neighborhood as a competitor, then you are in for a big headache. What you first need to do is to find out a unique term or phrase that describes your area and brand. Then, you can use this term to represent all the businesses and firms in your neighborhood. For example, if you live in the area of Park Slope, Brooklyn, then you can use the term ‘Park Slope Brooklyn’ instead of just ‘Park Slope’.
A neighborhood pseudonym is also very helpful when it comes to promoting your products and services on social media. Using neighborhood pseudonyms is a unique way to ensure that you will be remembered by your target customers.
2. Use Google My Business
The best starting point for your local SEO strategy is to list your business on Google My Business. This tool is provided by Google for the local search engine optimization marketers. You can create a listing for your business and add details such as an address, telephone number, geolocation and social media links.
Cross-reference your business listing in Google My Business with your Bing Business and Yahoo listings. If you have not created a listing for your business on either of these two, create a new listing to give your brand a better chance of ranking well on search engines.
3. Leverage on Social Media
You can use social media to boost your local SEO. You can use your business’s Facebook page, Instagram profile or Pinterest page to link to your Google My Business listing.
A detailed description of your business’s physical location will boost your rankings in local search engine results. You can post this description on your social media profiles. This will help you to get noticed by more people and increase the awareness of your business.
4. Gather Online Reviews
Customer reviews are crucial for local SEO. These reviews are crucial for businesses that are new to an area. Your customers will know about the quality of your business and its services by simply reading these reviews.
Make sure that your customers write reviews about your business on Google and the other search engines. Along with the review, make them write a short description of your business. This will make your business rank better in search listings.
5. Utilize the Right Keywords
It is important to use the right keywords when creating a local SEO strategy. It is wiser to use a long-tail keyword as it is more specific. Also, make sure that you use keywords that are relevant to your business.
You can use keyword tools to find the right keywords for your business. These tools will tell you the number of times that your keyword has been searched by people.
You can also use keyword tools to check the competition of your keywords. You can choose a long-tail keyword that is not very competitive. This will give you an extra edge when it comes to local SEO.
Conclusion
Local SEO is an integral part of any business’s strategy for attracting more customers. And while the local search engine optimization market is booming, it makes sense to give it a try. Taking the right steps will help you to make the most out of your local SEO strategy.
Cyrusson is one of the SEO agencies in San Francisco that can handle your local SEO strategy. We can create a good local SEO strategy that suits your needs and gives the desired response from the customers. Let us help you improve your business ranking. Contact us today to get started!