A huge chunk of digital marketing relies on organic traffic to ensure that a website is being seen by its target audience. This organic traffic is found in organic (i.e., non-paid) search results, social shares, and clicks on website content. Over the years, many marketers have gotten pretty good at driving organic traffic. However, there are times when organic traffic can slow down or be lost altogether.
Losing organic traffic can have a significant impact on your marketing. It can mean a loss of social impressions and time spent informing prospects and deciding whether they want to deal with your company. Luckily, there are ways for you to deal with them to ensure your business operates as usual.
This article lists some of the most common reasons why organic traffic can lessen and what you can do to fix these issues. Read on below to get started.
#1 – You Use Basic SEO Strategies
If you‘ve been running your business for over a year now, you’ve probably invested in top-notch SEO strategies. These strategies may have included creating valuable content and promoting your website on authority platforms.
However, if your website is no longer showing on the first few pages of Google, it may be time to make some changes. The truth is that using basic SEO strategies can no longer bring you the results you expect from your website. Instead, you need to script a new plan that centers on creative strategy and different ways to get fresh content to your website.
#2 – Your Keywords Are Too Competitive
As your business grows, you will need to expand your marketing strategy to cover a broader range of keywords. These keywords will bring more traffic to your website and attract more customers.
However, the problem is that your business may not afford the top-ranking keywords you want. They may be too competitive or too expensive. All you can do is look for affordable keywords that can still bring in traffic.
#3 – Your Content Is Inaccessible
Do you know that you can be penalized by Google for not maintaining your website? As your business grows, you may need to hire and train people to maintain your website and its content.
However, your website can be penalized for using inaccessible content. Google does not want to send traffic to a website that does not have a mobile-friendly design. If your website fails to meet Google’s standards, you may have to work on your content to make it mobile-friendly.
#4 – Your Website Lacks Authority from an Audience
The truth is that authority is everything in SEO. Sure, you may have good content and a website that conforms to all the SEO rules. However, if you’re not accompanied by authority, you will not attract organic traffic.
This has to do with your marketing efforts. If you cannot attract authority to your website, you will not be able to continue to send traffic to your website. Authority is not just about popularity but also about credibility. To maintain authority, you need to produce content that sincerely addresses your audience’s concerns.
#5 – There Are Existing Technical Issues with Your Website
Technical issues are the most common reasons why organic traffic is lost. To ensure that your website performs optimally, you have to have a technical expert look into your website structure. This will help you detect weaknesses and make the necessary changes to keep your website traffic at a steady flow.
Organic traffic can be lost over time, and you can encounter issues that can impact your marketing strategy. However, this doesn’t mean that you should accept the way things are because you can still get your website back up on its feet. As long as you adapt to the situation, you will stand out in a highly-competitive market.
If you’re looking for a digital marketing agency in San Francisco, look no further than Cyrusson! Our solutions are tailored to the needs of every business, so we can assure you that you’ll achieve any goals that you may have. Contact us today and allow us to reinvigorate your marketing efforts!