Top 6 Reasons Why You Should Schedule Your Social Media Posts

Jan 3, 2021 | Social Media, All, Digital Marketing

In today’s fast-paced world, publishing social media posts is important. Busy marketers and business owners will go crazy if they don’t schedule posts in advance. It is normal to think that it is a time-consuming task – considering you need to come up with topics, a visual, captions and call-to-action. However, if you schedule your posts ahead of time, it is worth every second since you aren’t doing it last moment. Here are our Top 6 Reasons Why You Should Schedule Your Social Media Posts:

1 – Save Time

Time management is the #1 motivation behind why each business owner and marketer should use a social marketing tool to schedule their social media content. Things come up out of the blue, so it’s essential to be ready when life confuses you. When you schedule your content in advance, you have more opportunity to stress over different responsibilities and less about signing into different social platforms to publish your content. You likewise have all the more available time to focus at existing campaigns, engage with customers, and focus on other business needs.

2- Reach Your Target Audience at Peak Times

Scheduling gives you the freedom to post at “top” engagement days and times, regardless if you’re unavailable at those specific days/times. If you can’t post when your social media audience is generally active and receptive to your content, you can relax knowing that your content will be distributed to your audience and social channels without you needing to be present at that moment of publication.

3 – Brand Consistency

Stay top of mind with consistent posting. So to develop your social media audience, consistency is KEY. Giving your audience motivation to return to your page each day or week is critical when attempting to pull in and hold on to followers. For instance, if you are a restaurant and have day-by-day lunch specials, you should consider scheduling your social posts to go out simultaneously with your different menu specials. This will give your clients reason to return to your page and engage with your posts. If you’re successful in doing this, your clients’ algorithms could get on your activity and give them a greater amount of your content.

4 – No Confusion

When you schedule your social media post in advance, you don’t get confused about what needs to be posted the next day(s) nor will you accidentally schedule the same post or topic. Moreover, if you don’t schedule your posts, chances are you miss major elements like adding hashtags, not posting relevant content on time, etc. So, if you don’t want to avoid the essentials, make sure to plan and schedule your posts well ahead of time.

5 – Easily Manage Multiple Social Media Accounts

If you are a social media manager, it makes a huge difference being able to use one platform to post to multiple accounts (Facebook, Instagram, LinkedIn, Twitter, etc) instead of having to login to each platform one-by-one. It is crucial to ensure to publish a post on the spot without missing any of these platforms. This is the reason the scheduling post is important. If you craft your post in advance, you never mix up the communication and also give you sufficient flexibility to create a social media calendar, syncing up with important days and upcoming events.

6 – You Get Time to Plan Your Next Post(s)

Undoubtedly, organizing content on social media can be daunting, especially when you are managing several social accounts. When you schedule your posts in advance, you will get extra time on to post future content based on past engagement rates and stats from your social marketing scheduling tool.

If you are looking for a tool to help schedule your social media posts, check out our Social Marketing Pro Tool…If you need someone who can create and schedule your social media posts, then don’t hesitate in touch with Cyrusson, we are here to help you with your Social Marketing needs!

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