Social media platforms are constantly evolving, as the content users expect. As a result, it can be hard to stay ahead of the curve in terms of what works best for each platform and how to create content that resonates with your audience.
It is important to keep up with the times, but it can be difficult to know where to start. Here are six tips for writing better content for social media platforms.
1 – Do Some Research
Your audience is not just your friends or family — they’re also people who don’t know you or your company. They don’t follow you on social media platforms because they want to learn about your brand or product. You need to find out what they want and why they want it so that you can create content that will answer their questions or solve their problems.
2 – Use Positive Words
Positive words are like gold on social media! When you’re writing about your brand, use positive language to talk about it.
Talk about how great it is rather than its features or benefits — this will make people want to buy from you! It’s also important to keep things positive when talking about competitors — don’t say something negative about them on purpose! This will only hurt your reputation as an honest businessperson who doesn’t play dirty tricks on its customers!
3 – Mix It Up with Video and Images
Video is becoming increasingly popular on social media platforms, so mix things up by including video in your posts. It’s also important not to rely too heavily on one type of format (video), since people will get bored easily if they see the same thing repeatedly from one account only.
4 – Use a Strong Call-to-Action
When you post something on social media, you must ask your followers to do something in response. You can include a link in your post or ask people to comment with their opinions about the topic. This will help you build relationships with customers who may have never heard of your company before!
5 – Write for the Audience, Not Just for SEO
It’s important that your content is written for the audience, not for Google. You don’t want to include words that are overly specific or difficult to understand; instead, you should focus on using language that will resonate with people who are reading it.
6 – Have a Strong and Consistent Voice
You must be able to connect with your audience. You should be able to write in a way that resonates with them and makes them feel like they’re talking to you over a cup of coffee, not reading an online article or press release.
Set your style of writing and stick with it. You should be able to write a press release, blog post, or social media update consistent with the voice you established in your marketing materials.
These tips are only the beginning of what you need to know about creating great content for social media platforms. But by following these guidelines, you’ll be ahead of the curve and ready to build upon them as new platforms emerge and others evolve.
If you need help with your social media marketing, contact Cyrusson today. As a digital marketing agency in San Francisco, we know what it takes to create great content for social media platforms. Contact us today to learn more about our services and how we can help your business grow online.