7 Essential SEO Principles to Increase Website Traffic

Jul 19, 2022 | All, Digital Marketing, SEO

SEO is essential for any local business (and eCommerce business) if they want to attract new customers. Search engine optimization allows your website to be visible on the first page of search results, which increases website traffic. SEO is not a one-time effort but rather an ongoing process to ensure that your website continues to attract new visitors. Here are some basic SEO principles to help you increase website traffic in the long run.

1 – Keyword Optimization

Keywords are the most essential part of SEO. It is vital to choose the right keywords for your website. Keywords help people find your website. By selecting the right keywords for your website, you can improve your ranking in search results. Keywords are an essential factor that influences your website’s ranking. You can choose from a major search engine such as Google, Bing, or Yahoo.

2 – Meta Tags and Descriptions

These are the descriptions of your website. Meta tags & descriptions that are relevant will help your website to reach a larger audience. One of the most critical meta tags is the title tag, which is the brief description of your website. It is essential to choose the right title tag that is relevant to generate more traffic. 

3 – Links 

Links are the backbone of any website—links from other websites that are relevant help to improve your ranking in search results. You can get traffic and improve your ranking in search results by getting links from high-quality websites. You can exchange links with similar websites, or you can get backlinks.

4 – Social Media

Social media plays a vital role in search engine optimization. Social media has become an important factor in SEO. Social media is a good way to generate traffic and spread your website. You should not ignore social media as it plays a huge role in SEO.

5 – Mobile Friendly Website

What is a mobile-friendly website? A mobile-friendly website is a website that is easy to use on a mobile device such as a smartphone or a tablet. It offers a good and user-friendly experience. It is a good practice to create a mobile-friendly website as mobile devices are becoming more popular in recent years.

6 – Content 

Content is another important factor in SEO. It is a good practice to create fresh content for your website. Your website will be more relevant if it contains fresh content.

7 – Local SEO

Local SEO plays a vital role in search engine optimization. If you run an online business, you should focus on local SEO. Establishing a positive online presence and a strong local SEO is an important method to attract local customers.


Following the above-mentioned SEO principles, you can achieve easier and faster search engine optimization for your website. You can achieve a higher ranking, and you can gain more traffic. The above-mentioned SEO principles will help you to create a good and useful website that will meet the needs of most users. It helps you to create a better website and to rank in search engine rankings.

If you are looking for a digital marketing agency in the Bay Area, come to Cyrusson. We are a creative agency that focuses on your needs. Whether you’re a new business owner or have been in the industry for years, digital marketing in San Francisco is essential to your business.

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