7 Tips to Help Churches Get the Most Out of Google Ads

Feb 10, 2023 | All, Digital Ads, Digital Marketing

Advertising your church and its causes can be a difficult task without spending a fortune. With Google Ad Grants for Churches, however, your church can take advantage of a free monthly budget of $10,000 to be used in a Google AdWords account. That amounts to a whopping $120,000 a year! But of course, that number means nothing if you don’t know how to get the most out of Google AdWords.

So, to help you out, we want to share with you how you can maximize this great opportunity and get the most results out of Google Ads:

1 – Identify your Target Audience

Before creating any Ad campaigns, it’s important to identify who your target audience is. Think about the demographics of your church and the people you want to reach. Once you know who you’re targeting, you can create more effective Ads.

2 – Choose the Right Keywords

To ensure your Ads are seen by the right people, use relevant keywords that are relevant to your church. This will ensure that your Ads appear in search results when people are looking for a church in your area.

3 – Utilize Relevant Ad Extensions

Ad extensions are a great way to make your Ads stand out in the search results. For churches, using location extensions and call extensions can be particularly useful. Location extensions allow users to quickly find the nearest church, while call extensions allow them to contact you directly.

4 – Optimize Landing Pages

Once someone clicks on your Ad, they should be taken to a relevant landing page. This page should be optimized for conversions, with a clear call-to-action and information about your church.

5 – Monitor and Adjust Your Ads Regularly

Google Ads is an ongoing process, and it’s important to monitor and adjust your Ads regularly. Look at the data regularly to see which Ads are performing well and which ones need to be tweaked. This will help you maximize the effectiveness of your Ads.

6 – Get Volunteers to Help

Google Ads can be a time-consuming process, so it’s important to get volunteers to help out. They can help with creating Ads, writing copy, monitoring the Ads, and adjusting the budget. Having volunteers can help ensure that the Ads are running smoothly and that you’re getting the most out of your budget.

7 – Reach Out to the Professionals

If you’re feeling overwhelmed with Google Ads, it’s a good idea to reach out to professionals. There are many companies out there that specialize in Google Ads, and they can help you create, manage, and optimize your Ads for maximum success. Of course, you’ll need to spend some money for such services, but with just how much burden they can lift off your shoulder, we’d argue it is super worth it.


Google Ads can be a great way to get your business noticed and drive more traffic to your website. By following these tips, you can get started with Google Ads and make sure your Ads are reaching the right people. With a little bit of time and effort, you can create successful Ads that will bring in more customers and help your business grow. Good luck!

Cyrusson is a creative agency that helps meet the needs of various organizations, offering digital marketing services and other online marketing tools. If you are looking for an ad agency in San Francisco, get in touch with us today!

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