In order to make your law firm website more attractive to potential new clients, it needs to answer their specific questions and provide a positive user experience. The five key points we are going to introduce you can help attorneys maximize their firms’ online marketing efforts with websites that convert visitors to potential clients. Almost 40% of potential clients conduct their search for an attorney online. Your law firm website needs to be an authentic resource that your potential clients turn to as a way to learn more about their legal situations. Having known all the advantages, If you still go operating your firm without a proper functional website, it is probably losing business to competitors who maintain an active web presence. Here we draw top five tips to help keep attorneys engaged in your website:
1. Build An Aesthetic Website For Your Law Firm
Whether you have an established law firm or are going to start a new one, a website will give a professional touch to your legal firm. Earlier mentioned, an optimal number of people is now surfing through the internet to find legal services. Hence, building a website should be your first priority to promoting your services The ultimate benefit is that your law firm website will also help build trust and credibility. The National Law Review research says that 75% of potential clients will visit a law firm’s website before taking action. A website makes your prospects rely on your firm seriously. Potential clients will definitely keep faith in your law firm if your website development speaks of: – Professional web design and development – Clarity of information – Attractive appeal
2. Provide Unique, Engaging and Useful Contents
While adding content to your site, make it as detailed and informative as you possibly can. Like providing thin content on your site is not likely to help your law firm website’s online visibility. If your website provides content that proves useful to search engine users, search engines aim to reward those sites with better rankings.
3. Make It Easy For Clients & Leads To Contact You
Your law firm website content should provide answers to questions posed by your potential clients as they conduct searches. If it becomes difficult to find the contact information to your would be or potential clients from your attorney website, chances are you might miss the opportunity to convert those visitors to clients for your firm. Include your contact information prominently on every page of your law firm website, preferably in a permanent header or footer of your site and add call-to-action (CTAs) buttons to almost every of your content pages to make it easy for potential clients to reach out to your firm.
4. Ensure Your Law Firm’s Website Is Easy to Navigate
In order to engage website visitors to contact your firm, you will likely need to build trust among those users by answering additional questions related to their legal situations. This can check those users from having to look elsewhere for that information. You can facilitate the process of searching for information on your site by making sure to link to other pieces of relevant content with internal linking structure. By using a carefully planned top-level navigation on your site, you can make it easy for potential clients to find the information that helps them most. This can keep users on your site for longer periods of time and increase your law firm’s chances of converting those users to potential clients.
5. Make Your Law Firm Website Completely Functional
Other than promoting or marketing your services, you can actually do a lot more with a website. You can also have features installed into it to make it easier to run your practice. These features can allow your clients to seek self-service. Such optimization can also help you save valuable time. Some notable common features that can be included in a legal firm’s website include: – Scheduling appointments – Getting directions to your office – Search for frequently asked questions – Submitting documents ahead of the appointment You can also place all your success stories on your website. Not only including stories such as winning a big client but also sharing about new employees starting with your firm can be taken place.
There are a number of ways in which a professionally designed website can give a boost to your practice. If you need any kind of advice on creating a website that boosts your law firm’s reputation and SEO promotional efforts, don’t hesitate to book a call with the Cyrusson Team!