After a full year of battling against COVID-19, it has become increasingly clear that life has changed and affected different industries, including digital marketing.
Although it’s clear that restrictions and regulations carried out in an effort to combat the virus have affected many industries, the world of online marketing has seen the most transformation. Compared to other sectors that have borne the brunt of negative effects linked to the various restrictions in place, the one thing that makes digital marketing’s experience different is that there are more opportunities than ever before. In the context of sparking and cultivating relationships needed for new business, there are now more opportunities to reach target audiences, which bears the indeed to explore and utilize innovative acquisition strategies.
New acquisition strategies to consider
As you continue to focus on helping your business make a full recovery in the hopes of sparking a recovery, there will come a point where you’ll need to reach out to clients and potential patrons alike.
Now that more decision-makers and purchasing figures are becoming more critical of who they interact with, it’s clear that today is the best time to rethink the way you reach and engage with your target audience. At this point, you must start reworking how you approach your clients online because there are new pieces of data to learn from, as daily life predominantly takes place online.
Fortunately, you won’t need to dedicate an extra few months to do research because we’ve compiled a few tried and tested strategies for better outreach work. If you want to reach the large population of your target audience that can be found on new devices and at varying hours, here are a few innovative acquisition strategies worth considering:
1 – Constant intent monitoring
With technology being more capable of studying customer behaviors and expounding on related key elements, businesses can now improve their acquisition efforts by drawing more value from intent monitoring.
Although it is no secret that intent monitoring can deliver powerful results, the world’s current state makes it an even more optimal practice to uphold because of the quality insights that it can draw. For instance, purchase intent insights help shed light on key cues drawn from a buyer’s online activities with anonymously monitoring and analysis through website visits, content downloads, product reviews, and registrations.
Once the necessary information is drawn from intent monitoring, you can refine your acquisition strategy by identifying warm leads that are in-market now—a practice that you can use to improve your:
- Email campaigns
- Content marketing
- Programmatic advertising
- Account-based marketing
2 – Identity graphing
While consolidating data from multiple sources to best inform decisions was a process that used to be nearly impossible, identity graphs have made the whole experience easier.
The main reason more digital marketers are urged to use these tools when building their acquisition strategies is that they can link and reference data from multiple sources to optimize their campaigns. In fact, these graphs are recognized as key components of people-focused platforms because of how they aid customer profile or avatar creation processes.
Once you begin to use identity graphing (or get in touch with Cyrusson’s experts to help you), you’ll have the necessary insights for crafting a more effective strategy for more conversions!
Conclusion
While current COVID-19 restrictions pose different challenges that industries need to face, digital marketing seems to have more silver linings than all else. Yet, it pays to get one’s acquisition strategies right. Through the innovative strategies mentioned above, you’ll be able to fine-tune your efforts for better results in the long run with higher rates of effectivity and actionable conversions!
If you’re looking for expert help to improve your digital outreach and targeting, we’re a digital marketing agency in San Francisco that can help with our digital ad campaign services. Get in touch with us today, or send us an email to learn more about how we can best serve your digital marketing needs!