Blogging and Business
Trade. Sales. Customer service. Bottom line. These are some of the terms normally associated with any business product or service. Excellent customer service leads to sales and trade, which leads to a more positive bottom line. This process has been the same since 17,000 BCE and has worked ever since, so why change a tried and tested formula?
However, earlier generations of businesspeople lived in eras where they traded physically. They did not have the convenience of digital technology to aid them in commerce, marketing, and sales.
Today, businesses are considered outdated if they do not go digital. For this reason, they often require the services of a boutique marketing agency to digitize their efforts. One way online commerce can flourish is with a new term we’ll cover today: blogging.
How is it related to business? Read on to find out the four benefits you didn’t know you needed.
It Brings Online Customers to You
A blog (short for weblog) is an online journal or information page that shows information in reverse order: from the latest to the earliest. It is a web page where a writer or group of authors share their perspectives about a particular subject.
At first, this new feature was used by web surfers as an online diary. However, it wasn’t long until analysts predicted blogging would become a business for advertisers to promote online, which is precisely what has happened in our day and age.
What is the first benefit of blogging? It brings online customers to you and vice versa. If your business has a website, you can publish direct and indirect blog entries about your products and services or their benefits to a targeted audience. Your content will engage visitors and uniquely show them the benefits.
It Allows Cross-Promotion Across Social Media
Traditional media such as TV, radio, and print are no longer the ideal marketing avenues. They were overtaken by social media sites such as Facebook, Instagram, YouTube, and Twitter since people spend an average of over 190 minutes a day online through their computers and mobile devices.
You can link a published blog post onto any other social media, so it draws more visitors to your website. You don’t even need a boutique marketing agency to do that! Just copy-paste the link and write a creative caption!
This ability to cross-promote will add more site traffic and potentially convert that to sales.
Digitalization is Convenient
If your company has corporate social responsibility (CSR) and public relations (PR) initiatives, blogging is the best way to publish them. The whole process is smoother because you no longer need to go through a third-party team of writers and editors to send out your material on traditional, manual platforms.
You can simply create content, get approval internally, and publish it in real-time on your website and social media platforms! You can also add multimedia such as videos, posters, and photos to accompany the post to make it more engaging!
It Is an Extension of Your Brand’s Values
Perhaps the most meaningful benefit of blogging is it extends your brand’s values to a digital sphere. More than your products and services, customers today want to know their brands care more than just making money and giving back to the community!
Your business’s blog can revolve around significant partnerships with non-government organizations (NGOs) and other charitable groups to show your company has the heart to serve society.
Digital presence is vital to any business’s survival in a world that’s constantly online. Blogging helps by promoting your company, products and services, and values to draw in more customers, gain leads, and convert those leads to sales for even more growth in the years to come!
Contact Cyrusson Inc. to know more about how blogging and your business can work hand-in-hand. We’re a boutique marketing agency based in San Francisco, California that helps local businesses reach their goals with essential online marketing tools and solutions! Get in touch with us today!