CBD Oil Marketing Tips: 7 Key Tactics To Promote Your CBD Oil Store

Jul 21, 2022 | All, Business Development, CBD / Cannabis Marketing, Digital Marketing

What is CBD Oil?

An element that does not induce feelings of psychoactivity, cannabidiol, or “CBD” as it is most commonly known, can be extracted from either the hemp or marijuana plants. 

CBD can be categorized in two segments: 

  1. food grade, and
  2. therapeutic grade

Based on a report. CBD has a huge market share of 59.90% of the market in 2018.

How To Market Your CBD Oil Store And Increase Revenue

In order to sell CBD Oil online, you need to understand how to market CBD online.There are a number of proven digital marketing tactics to help you market CBD oil online. We’ll discuss how to market CBD oil online but we’re also going to discuss other proven CBD marketing tactics that use digital channels outside of just Facebook and Instagram.

This blog outlines 5 practical CBD marketing tips to help you effectively market your CBD oil.

Focus On SEO

One of the effective organic ways to build your brand on the Internet is by paying close attention to search engine optimization, better known as SEO. Though this incurs a lot of effort and can be to some extent difficult to execute, the cost is usually a lot lower than spending on Google advertising. Hiring an SEO expert is the best way to ensure your money and time are well spent.

Grow Content

Content creation can fit in seamlessly with your SEO plan, due to the fact that SEO focuses on the implementation of suitable high-volume keywords and phrases throughout blog posts, articles, product descriptions and web content.

Email Marketing

You may not consider Email marketing when you’re thinking about how to market CBD oil, don’t do that, because email is still a competent digital marketing weapon. If done strategically, email marketing can be a high-yielding tactic way to market CBD oil products and accessories.

When you are planning how to market your CBD oil, you will be definitely looking for simple yet effective ways to reach CBD customers on mobile phones. Email marketing is comparatively the easiest way to directly reach your target market on mobile, with little investment. 

Influencer Marketing

Set a goal of including as many marketing methods in your CBD marketing campaign as possible. The more variation your marketing campaign has, the better the chance of attracting your target market and earning a healthy ROI (Return On Investment) from CBD marketing. With increasing popularity, undoubtedly, Influencer Marketing is a great way of marketing. It is considered as one of the fastest-growing segments in the marketing world today.

Attending Trade Shows

Word of mouth marketing has always been one of the most powerful forms of marketing. Try attending industry trade shows for an opportunity to meet with other industry players face-to-face, as well as to assess the competition. Apart from that, you can also demonstrate what your brand has to offer and get people on your side. Such assessment will allow you to attract potential audience, make prudential investment throughout your CBD marketing campaign.

Lead Magnets

A lead magnet is a kind of incentive that marketers give away to potential clients in exchange for their email address or other contact information. A proven digital marketing method to use when marketing CBD oil is to offer a lead magnet campaign.

The lead magnet commits value to the user, and the bulk of emails helps you convert any potential customer into a paid one. Lead magnets usually offer a piece of digital, downloadable content, such as an eBook, free PDF document, report, video, etc.

Lead Magnets is considered as one of the best ways to get more email subscribers.

Build an affiliate network

Affiliate marketers are valuable people who can help to inform the world about your product and brand, without you having to lift a finger. As per industry data, affiliate marketing expenditure will inflate by 10% over the next few years. Some of the trusted affiliate networks include ShareASale, CannAffiliate and Clickbank.

Team Up With Cyrusson

Cyrusson can help you run campaigns with data-driven CBD marketing strategies to help you sell your CBD products from your website or retail store. Contact us or book a free consultation meeting. We are Ready To Help You Grow!

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