Digital advertising is a field that evolves very, very quickly. In fact, platforms worth investing in six months ago may no longer be as relevant today. As such, you and your marketing team need to keep up with a very fast-paced environment.
Because of such widespread growth and an endless font of new technology, there are many lingering myths regarding digital advertising. Maybe information isn’t being communicated effectively, or some concepts may be too complicated for some people to grasp.
To clear the air, here is a list of four common digital advertising myths and our debunking of each one:
1- Digital Advertising Is a One-And-Done Process
Many brand owners seem to think that digital advertising starts and ends with building a website and one or two social media profiles. The truth is, digital advertising is an ongoing, never-ending process of adjusting to algorithm changes, optimizing content, and driving engagement. After all, Google prefers fresh updates and brand new content.
Even if some of your competitors aren’t online, you still have to do a lot of work to maintain your brand’s digital presence. After all, you want potential customers to find your website and offer them content that they will respond to. An effective digital advertising strategy involves adjusting and recalibrating your campaigns to widen your audience reach and raise your profits.
2- SEO Is No Longer Important
Year in and year out, you always hear whispers that search engine optimization (SEO) will no longer be relevant. The rumblings have become even more pervasive through the rise of social media as a digital advertising platform.
It is just patently untrue. A vast majority of online experiences still begin with a search engine, so optimizing your content to increase your rank should always be one of your main priorities. You don’t want your website to be lost in the vast ocean of the greater internet, and the only way to do that is to invest in SEO.
3- All You Need Is Clicks
These days, the online experience is all about virality. While attracting a vast amount of traffic is always a good thing, the work doesn’t end there! High traffic doesn’t necessarily mean high conversion—and at the end of the day, that’s really what you need to succeed.
Not all traffic is created equal. It takes tremendous work to turn one website visit into brand engagement and a sales conversion. You need to communicate the value of your product or service and be persuasive enough to get a website visitor to spend money on your brand.
4- All You Need Is Content
This goes hand-in-hand with #3. “Content Is King” is a ubiquitous motto in the digital advertising industry; however, a more complete motto should be “Quality Content Is King!”
Search engine algorithms are getting better and better at identifying low-quality, duplicated, keyword-stuffed content. To engage your website visitors and social media followers, you need to create unique, high-quality, targeted content.
You need to invest time and effort in the content that you’re producing. It’s not about the word count—it’s about persuasive copy and compelling calls to action.
Digital advertising myths have been around since the dawn of the internet. As technology evolves and billions of people spend more and more time online, it will take more work to keep up with digital marketing innovations. As such, always do your research and only apply strategies that fit with your brand and your target audience.
Are you looking for digital advertising services in San Francisco? Cyrusson is a full-service online marketing agency that helps local businesses reach their goals and build a better online presence. Our services include digital advertising campaigns, SEO, reputation management, business listing management, and more. Get in touch with us today!