If you have recently taken your business online, you are probably interested in getting more attention and how you can establish your brand online. The good thing is, there are several digital marketing strategies that you can use to reach your goals for your business.
While these strategies are pretty distinct from each other, most of them overlap or intersect, so that it can be a challenge to do one without the others. For this reason, most of these strategies are offered as a package by digital marketing companies like Cyrusson.
But before you hand the reins to an agency, it’s best to understand the different types of digital marketing strategies and how they are used:
Types of Digital Marketing Strategies You Should Know About
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization is an essential digital marketing strategy that any business, no matter the industry, should do. The reason you put your business online is so people can find you, right? You do it so when people search for a service or product that you offer, your business will pop up, and you’ll have a chance of converting them to customers. Well, that’s what SEO is all about. It is taking necessary steps to ensure that you are found when people do their searches on Google or other search engines. SEO optimization is done on-page and off-page. Tools are used to determine your SEO performance, too. SEO works hand in hand with other digital marketing strategies.
Content Marketing
This strategy is all about providing existing and potential customers with high-quality and relevant content or information that they need. In turn, this will gain you credibility and place you in a position of authority. With the right content, you are more likely to rank high on SERPs, thus helping your SEO strategy, too.
Social Media Marketing
As you probably can tell, this strategy utilizes different social media platforms today to promote your brand or your content. You can publish your content directly on social media platforms or use them to link to your website. Because most consumers are now on social media, it’s essential for any online business to be active on relevant platforms, too. This is also where you interact with your audience most.
Paid Advertising
Paid advertising can be done on social media like Facebook or search engines like Google. Paid ads appear right on top of the Search Engine Results Page before the organic results. They do come with the label “ad” so consumers will know. The two payment models used for paid ads are pay-per-click and cost-per-mile.
Email Marketing
Considered by some to be one of the original forms of digital marketing, email marketing remains relevant to this day. Those who have mastered the art of email marketing know that it can deliver amazing results. It’s an excellent way to update subscribers with news about your brand, product launches, sales, and more.
Conclusion
These are the basics that you need to know about digital marketing strategies. It’s up to you to decide which among these you should do for your business, but getting advice from a reputable digital marketing agency in San Francisco can help you decide. Speaking with an expert can also help you understand these strategies better. Because your business is unique from others, you are going to need tailored services, so make sure that you choose an agency that can do that for you.
Cyrusson is a boutique marketing agency in San Francisco that can provide marketing strategy solutions for all your digital marketing needs. We can customize strategies just for you to make sure that you get the results that you want. Contact us today and let us help you reach your online marketing goals!