How do Insurance Agents Utilize Google Ads?
Insurance agents can use Google ads to reach a wider audience through displaying ads on a variety of websites when people search certain keywords. You can select ad budgets, keywords they want to target to reach the most relevant audience.
Why Should Insurance Agents use Google Ads?
Whereas SEO is a long-term investment, paid keyword ads can help you start getting traffic on your website from the very beginning.
Reach Your Targeted Audience
Google Ads are placed at the top of the search engine result page. They literally help you reach more people who are searching for the information and services you have to offer.
Control Over Your Ad Budget
You do not necessarily have to have a huge advertising budget to get started with Google Ads. Start with small and tweak your strategy as you see what gets the best results.
Before you start advertising with Google, there are a few steps you need to take. This will help set you up for success and ensure an easy set-up process throughout your google ads campaign.
1. Create A Landing Page
A landing page is where your potential client will land on after clicking your ad. In order for your ads to perform well, the ad, keywords, and landing page need to align and be relevant to the client. Creating excellent relevant landing pages for your ads is a key advantage.
2. Choose Right Keywords
When starting your Pay Per Click advertising, it can be difficult to achieve the desired results on your very first campaign. Commonly used phrases such as, Life Insurance, Health insurance tend to generate a high volume of searchers, which is good, but also too costly due to being highly competitive in local search to show your ad.
Rather it is much more effective to create smaller groups of related and highly targeted phrases that will ensure both your ad and keywords are relevant.
3. SEO Optimized Ad Copy
Google ads allows you a limit of up to 90 characters to highlight the details of your product or service. In case of creating effective ad copy with a limited description – we have come up with some key factors you need to mind in terms of doing best practices of creating fresh ad copy .
- Leverage keywords where you can
- Try to include a call to action (CTA) button (i.e “Contact Us”, “Sign up”, “Learn More” etc)
- Focus on product/service benefits
The way you explain and present your product or service can be very much important to how potential clients respond. So, keep in mind to being very much to the point.
4. Track Ad Performance
First, you need to fix your budget, keywords, make ad copy, and set up a proper landing page. Next, you are ready to launch your ads and begin tracking their performance. After reviewing and analyzing your ads, you can determine changes that need to be made to get the results you want.
There are some common metrics to look at to determine ad performance include:
Click Through Rate (CTR) : This metric shows you, of the people who viewed your ad, how many people clicked your ad through the landing page. Simply, Clicks ÷ Impressions.
Quality Score : This particular metrics tells you about how relevant your keywords, ad, and landing page are.
Conversion Rate: How many total people finally turned into a conversion.
Conversion Cost Rate : Each of your conversion cost amounts is labelled as Cost per Conversion.
Cost Rate Of Click : The actual price you pay for each click.
Learning these metrics can help you to create better-performing ads as well as to trace the lack of why your current ads might not be performing to expectations.
For instance, a low-quality score means your ad copy is not relevant to your keywords or your keywords are too long for your target audience. Hence, utilizing the data behind the ad you can make more informed decisions.
Grow Your Google Ads Performance With Cyrusson
We’ve worked with numerous agents within the insurance industry. We understand the challenge of insurance Google Ads management because of our prolonged experience in this field. Reach out to us today to see how we can help your insurance agency with a dynamic Google Ads strategy.