Are you looking to run a successful law firm with high online visibility and rankings on Google? We’ve got one clear answer for you – Google My Business (GMB).
Google My Business (GMB) helps lawyers rank locally on a variety of Google platforms such as regular Google Search, Local Searches, Google Maps, as well as Mobile Search.
It’s vital to have your website’s pages well optimized for local searches by defining your local area within the page and on Google My Business. Website pages that are optimized and are mobile-friendly will be ranked high on SERPs. On top of using the best on-page and off-page SEO optimization strategies, you can enhance your brand presence and visibility online by thoroughly setting up Google My Business.
One of the most interesting things about Google My Business is that about 5 out of every online user/consumer uses search engines to find specific local businesses, products, or services. It is found that 47% of all Google searches are for queries with local intent.
The above stats hint that if your law firm or your name does not come up in the local searches, it will be your competitors’ legal services that will be rank and appear at the top of the search results, which in turn means less business for you.
Keeping this in mind, it is critical for you to put in place a solid and robust SEO strategy that will push your brand’s visibility online. Hence more inquiries and clients are in your books.
Therefore, if you are still wondering if it would be possible for you to grow your brand with ease, and without breaking the bank, Google My Business is one of the best strategies for you. This is particularly tangible if you want to break the monotony of the traditional advertising strategy.
Importance of Google My Business For Lawyers
According to reports, a typical business receives up to 59 actions thanks to the Google My Business listing.
This number was found based on the fact that Google identifies actions on websites and web pages based on calls, website clicks, or direct requests from users.
Further research has found that businesses using Google My Business end up having a better understanding of the performance of their websites and how they stack up against other websites due to the use of GMB’s Insights.
Other than a complete overview of the performance of your website, you will also need Google My Business for your law firm because it offers the following benefits.
GMB Benefit #1 – Your Law Firm Reviews Will Appear in Google Maps Searches
One of the primary reasons why you need to set up Google My Business properly is for your law firm to obtain reviews from past clients, which is an important factor that consumers will definitely focus on and take into consideration when they are searching for a local law firm in the proximity of to their location.
Your prospective or would-be clients will make a quick Google search to find the nearest law firm and narrow down their options based on the reviews.
Typically your GMB listing will appear in the Google Maps section and the law firms with the better reviews typically will be contacted by potential clients.
GMB Benefit #2: Your law firm will pop up in the Google Local 3-Pack
The local organic search results from Google feature an inclusive 7-pack, but Google has changed the pack into a 3-pack, which is rather limited. This listing ensures that your law firm not only shows up on Google Maps but also in the organic results, hence your firm will get a huge boost in its brand’s visibility.
GMB Benefit #3 – Boost the Trust in Your Law Firm
Customers trust businesses that pop up at the top of local searches, and users are up to 2.7 times more likely to click the top-listed pages listed by Google.
GMB Benefit #4 – Top Rating and Reviews
Clients can easily drop reviews and rate your law firm once it becomes one of the top-listed firms on their Google results. A good number of positive ratings and honest reviews automatically will result in a great performance and overall improvement in your brand’s credibility and customer trust.
GMB Benefit #5 – Optimal increase in Inquiries and Website Traffic to Your Law Firm
Ranking on top of the Google My Business listings will cause dramatic footfalls to your law firm. The other benefits are as followed:
- Improved ranking on SERPs
- Increased CTA activities like calls, clicks, and visits to your profile.
- free advertising from Google
- Your law firm will stand out from competing firms
Unsure how to get started with GMB or having difficulty getting your law firm to rank in local searches? Don’t fret, the Cyrusson Team is well-versed in Marketing campaigns for Law Firms. Feel free to get in touch and for a free consultation today!