The Basics of Growing a Business Through Digital Marketing

Aug 6, 2020 | Digital Marketing, All

A business owner only has control over their marketing campaign, the types of ads they put out, and who to target with these items. They don’t control which technologies become widely used for marketing, or where people choose to consume content.

Change and adaptation are at the heart of digital marketing. The online arena is constantly evolving, and it can seem complicated to try and understand the latest techniques in the industry. Here are things to remember when strategizing for your company’s digital presence.

Analyze your current SEO practices

If you already have a website up and running, you could run an audit on its search engine rankings and usability. Your website is just one of the trillions of company pages vying for attention online; it’s a noisy space, so you have to make sure you rise up the search pages and get noticed by your audience. SEO, or search engine optimization, helps you do just that.

Optimization is not a quick, one-and-done project; it takes at least half a year for a website to see the impact of an SEO strategy. Since it takes time to bear fruit, you have to lay down a solid plan for keeping your website’s rankings. You don’t need to spend thousands of dollars on ads; you just need a few well-placed, well-timed ads to run over the course of several months.

Create converting and valuable content

Content is anything your audience engages with; these may be blog posts, videos, or images that showcase your company or business. This is the fuel for your internet marketing; your audience will not know how great you are if you don’t post about your business online. High-quality content will normally attract people, especially if you have a solid advertising strategy to back it up.

Focus on creating value for your audience; instead of directly telling them how great your company is, give them real-time solutions to their problems. The solutions you present should then tie back to what your company can do for them. Good performance in search engines means having keyword-rich content that visitors engage with on a regular basis.

Cultivate a social media presence for your brand

Social media has become such a ubiquitous presence in modern life that it is inconceivable for a brand to not have a presence on at least a couple of platforms. When you do this right, however, social media is a great way of letting people know who you are and of driving business growth. People like congregating on Facebook, Instagram, Twitter, and other social media websites; if you are there with them, you can quickly expand your customer base by interacting with people who are interested in what you have to offer.

What’s more, maintaining a social media page is a convenient way of keeping lines of communication open between you and your customers. Audiences can speak to you or your representatives directly on social media.

Have a plan for pay-per-click or PPC advertising

Treat PPC like a signal boost; it lets you reach a large number of people in the shortest time possible. PPC ads can come in the form of sponsored posts on a social media news feed, sponsored links in a search engine results page, or display ads in websites linked to a network.

There are so many factors involved in a PPC campaign. The time of day, the location of your business, demographics, and so many other things can affect whether or not a person engages with your PPC ad. To maximize your ad spending, you should consult advertising agencies about the best course to take.


You don’t have to be intimidated by having to launch an online campaign. This is all about finding the right online audience for your product. Since you cannot target absolutely everyone with your products, digital marketing helps you clarify who you should be talking to.

One company you should definitely be speaking with is Cyrusson. We are a full-service digital marketing agency in San Francisco ready to help you build a stronger online presence for your company. Get in touch with us today for a free consultation and strategy session!

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