Hiring a Marketing Agency? Ask These 6 Questions First!

Dec 8, 2022 | All, Digital Marketing

When marketing your business, hiring a marketing agency is one of the best ways to get the most out of your marketing efforts. A marketing agency can help you create a comprehensive plan, develop effective strategies, and execute campaigns to help you reach your goals. However, not all marketing agencies are created equal. To find the right fit for your business, asking the right questions during the hiring process is essential.

Asking the right questions can help you understand the agency’s capabilities, experience, and approach. It will also give you a better idea of how they can help you reach your marketing goals. To make the hiring process easier, here are some critical questions to ask when hiring a marketing agency.

What to Ask Marketing Agencies Before Hiring?

Finding the right agency to work with can be a daunting task. After all, it’s a huge responsibility to entrust the success of your business to someone else.

Should you need help, below are some of the most important questions to ask when hiring a marketing agency that can help you make the right decision.

1 – What Experience Do You Have in My Industry?

Experience in your industry is vital for a marketing agency to promote your business successfully. An agency with experience in your industry will be familiar with the nuances of your market, allowing them to develop strategies tailored to your specific audience. They will also be up-to-date on the latest trends and technologies, which can help them stay ahead of the competition.

2 – What Services Do You Offer?

This question will provide vital information about the types of marketing services the agency can offer and how they can help you achieve your business objectives.

3 – How Do You Measure Success?

Your marketing agency should have a clear and well-defined approach to measuring success. That should include quantitative and qualitative metrics based on your specific goals. They should be able to provide you with a detailed report that outlines how your campaign is performing against these goals.

4 – What Is Your Pricing Structure?

The pricing structure of a marketing agency can vary based on the services they offer, the size of the project, and the project’s complexity. Some marketing agencies may offer an hourly rate, while others may charge a flat fee for the entire project. It’s essential to understand the pricing structure to make an informed decision.

5 – How Do You Handle Creative Control?

Creative control is a two-way street between the client and the agency. The client should clearly understand their goals and objectives to ensure that the agency has the right level of creative control. The agency should also be able to provide clear direction on how they will implement the creative strategy.

The agency should also explain its creative process. That should include how they come up with ideas, develop them, and execute them. That will help ensure that the agency is in sync with the client’s desired outcome.

6 – How Do You Measure Performance?

The answer to this question should be tailored to your individual goals and objectives. For example, if you’re looking to increase brand awareness, the agency should measure success by tracking changes in website traffic, social media engagement, and other factors. If you’re looking to increase sales, they should be able to track and measure leads generated, phone calls, rankings increase, customer lifetime value, and other KPIs.

The agency should also be able to provide insight into how they’ve used past campaigns to measure performance. That will give you an idea of how successful their strategies have been and how they plan to use them to meet your goals.


Asking your marketing agency the right questions can help ensure you get the best possible service for your company. Asking questions about their experience, process, and results will help you determine if the agency is the right fit for you and your business. Additionally, asking questions about their strategies and tactics will allow you to understand how they plan to help your business reach its goals.

Cyrusson Inc. is a digital marketing agency that specializes in helping businesses in San Francisco succeed. Whether you’re a new business or one that has been around for a while, we can help you create a strategy for your online presence to ensure you get the most out of it. We’re dedicated to providing you with the best possible services for digital marketing so that you can focus on other aspects of your business. Contact us today!


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