How Does SEO Work?

Dec 27, 2020 | SEO, All, Digital Marketing

Many people nowadays want to know what SEO is and how it works particularly for businesses. Business owners who are just starting to build their business website or going through website redesign should have some knowledge of how search engines work to rank their website on top. At times, simple changes can help to get better search engine optimization rankings. Brand’s search engine ranking can be highly improved in no time with simple knowledge of SEO.

Here we shall talk about what SEO is and how it works to get a clear understanding of  how it impacts any business website and what is required to get good results.

SEO basically stands for search engine optimization, which is the process of optimizing your website by making certain changes. This is usually done to get traffic from the search engine results page. This traffic is totally organic! In simple words Search engine Optimization helps to make your website more appealing to the search engines to ensure that it ranks high on the search engine results for the mentioned keyword or phrase. All Search engines want to provide high  quality and best results to their users. This is the reason why the websites which have high quality and relevant content are usually on top results. Search engines scan or crawl the websites to understand what the whole site is all about which helps them provide the required results to the audience.

Also, by doing this, they can easily analyze whether it is easy to navigate through the website or not. User-friendly sites are given higher ranks on the search engine results pages (SERP).

The visibility of your website is enhanced on the search engines if the site is properly optimized and has proper quality content. This helps you get more relevant traffic and reach your target audience.

What are the Factors That Impact SEO?

Now after knowing about SEO and How it works let us look at some of the factors that impact your search engine optimization ranking. These factors on-page and off-page factors.

1: On-Page SEO

On page SEO means optimizing your website’s pages so that they rank higher on search engines. This includes content, site architecture, image and meta tags optimization.

Your website’s content plays one of the primary components for search engines.  Web crawlers look for relevant content for the search query entered by their users. Content quality, its length and uniqueness are some factors that are considered by search engine crawlers.

Secondly, the architecture and layout of your website is also a part of on page optimization. Search engines usually rank those websites that are easy to navigate, understand and mobile friendly. A good site structure makes it easy for Google to crawl and understand the pages of your website. Other factors include Title tags, Meta tags and keyword stuffing.

2: Off-page SEO

Off page SEO is the most important factor on backend that affects your website’s rank on search engines. This involves your site’s popularity and linking or promoting your website on other websites. This process is called backlinking or link building. It is equally important as on page SEO because your website needs to  have a reference on other websites so that it gets more exposure.

If you find yourself needing assistance in your SEO Campaign, feel free to reach out to us – we are more than capable to handle your SEO Campaign.

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