This article focuses on the importance of a good website design and how this can influence consumer behavior. Did you know that products are strategically placed in supermarkets? The expensive ones are placed on the top shelf, products (possibly new in the market) which are likely to attract customers are placed at eye level, and popular products are placed on lower shelves because customers will pick them up irrespective of their positions.
Why do supermarkets follow this design principle? Yes, you guess it right – to attract new customers and retain the older ones. Just as product placement plays an important role in supermarkets, great web design plays an equally key role in e-commerce websites.
Good design influences customers’ buying habits and if you have a good-looking website, the chances of it attracting more customers are high. While creating your e-commerce platform, if you keep the basic design principles in mind, you will encourage customers to buy more products/ services, spend more money and entice them to come back for more.
Web Design Principles That Affect Online Shoppers
Color Used on The Website
Web design influences consumer behavior and color play an important role here. Unfortunately, most small businesses do not value the importance of color in the large scheme of website design.
If you pay close attention, you will notice how most popular websites use blue as their base color. Think of LinkedIn, Facebook, or Tumblr – they all have used some shade of blue. It is a comforting and reliable color and hence immensely popular. When it comes to e-commerce stores, black and white are considered the best color schemes as they convey practicality, professionalism, and versatility.
But, when running a “season-special deal” using bright colors is considered helpful. Orange, red, and yellow convey a sense of urgency, which pushes customers to buy immediately. This rule also applies to websites only offering deals, discounts, and coupons.
It is always a good habit to survey your competitors to see the color schemes they use. It will help you decide what will work for your site and what won’t.
Ease of Use
Unless you make navigation easy on the website, you will not witness traffic. That’s a basic design principle you must remember. The aim of your website design should be to help even the least computer-savvy person to use your site and order without any hiccups. Simplify everything that can be simplified, and throw out unnecessary buttons and tabs to make the transition smooth. If your website design is smooth, there will be more takers.
Powerful Call to Action
Have you noticed how travel booking websites use compelling text such as “this ticket is being browsed by 8 other travelers”? Have you noticed how an online apparel store adds an undernote mentioning the number of people browsing the dress or those who have purchased the dress?
Why do they use these copies? This is a trick to create a sense of urgency among customers. To make them feel that they are missing out on a great deal. To hasten their decision-making and to tell them not to spend more money on it later.
Other types of e-commerce sites often use the words “security”, “guaranteed” and “experts”. These terms are meant to assure customers that they are in safe hands.
Basically, what we are trying to tell you here is that in web design, it pays to have a good copywriter. It is important to get the right message across to your customers. Unless they feel the urgency or feel that they are missing out on something great, they will not take the desired action (of buying).
Hire Web Designers Who Understand Customer Psychology
By now you must have understood the importance of a good website design. Unless your website is consciously designed, it will not have the desired effect on your customers. Since web design can greatly influence consumer behavior, it is important to pay attention to details. Hire a competent web designer who understands your nuanced needs yet works with ongoing trends and customer needs.
Cyrusson Inc. is a boutique digital marketing agency that specializes in website design and development. If your website needs to be revamped or you want a fresh leash, we are the guys you should call. Send us a message today or book an appointment. We will reach out to you at the earliest.
Apart from website development, we also hold expertise in digital marketing. We take care of the all-around digital marketing needs of small and medium-sized businesses. From search engine optimization to PPC ad campaigns, social media marketing to brand management – we take care of it all.