Instagram Marketing, 3 Important Instagram Updates in 2020

Aug 13, 2020 | Social Media, All, Digital Marketing

Utilizing social media platforms is an excellent way to promote your brand and market your products and services. One of the most popular platforms that businesses use is Instagram. With its billions of active users per month, many startups and big corporations take advantage of Instagram Marketing to gain a larger audience and get their businesses known.

Just like any other app, Instagram has regular updates. To maximize the potential of your business on this platform, it’s important to be aware of and understand its latest developments. Here are some of its most important updates and changes that you have to know about:

  1. Live donations and stickers
    Due to the coronavirus pandemic, businesses all over the world were affected. While some managed to stay afloat by switching to online platforms, many were forced to shut down. In response to this issue, Instagram added the live donations and stickers feature to promote businesses and help raise money for startups or corporations in need.

    Last April, Instagram added the live donations option. This works by allowing viewers to donate while watching the Instagram Live streams that are meant to raise funds or awareness. As for stickers, the platform added various sticker designs that say “I Donated,” “Support Small Business,” and “Share professional” that users can post and incorporate into their stories to express their support for a cause, business, or organization.

  2.  “Least Interacted With” and “Most Shown in Feed”
    Instagram now shows the 50 accounts that you least interact with and those that are shown the most in your feed. With these new features, users can have more control as to which content they would want to see more in their feed and which accounts they could unfollow.To avoid being part of your followers’ “Least Interacted With” accounts, make sure to beef up your Instagram marketing strategies to keep your target audience engaged. You may turn to our digital advertising agency in San Francisco for reliable assistance in attracting your customers, solidifying your online presence, and expanding your reach.
  3. Instagram Shopping
    You can create a more hassle-free and convenient shopping experience for your customers by utilizing the Instagram Shopping feature. With this, you can post your featured product. Your target audience can easily access more information about the items you sell with just a single click, such as prices, color options, multiple views, and more. Best of all, they can complete their entire purchase all within the app!You may utilize various strategies and posts, such as regular feed posts, stories, or carousels, to boost your social media engagement and capture the attention of your followers. To learn more about the strategies that work best for your business, you may seek our online advertising services in San Francisco.

Conclusion
When utilized properly, your business can take full advantage of the various features of Instagram and other social media platforms. The first step to gaining more followers and attracting your audience is studying these different features and coming up with creative ways to incorporate them into your account. If you are unfamiliar with how Instagram works, you can always depend on a trusted digital marketing agency for help.

Cyrusson Inc is a full-service marketing agency that provides businesses with top-notch digital marketing solutions in San Francisco. Book a consultation today!

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