Reasons Why Lawyers Should Invest in Local SEO
Whether you practice law in a large geographic location or a small town, you already know the importance of high rankings in local search results. There are a few important steps in the search engine optimization (SEO) process that can maximize your visibility in local search results and put your law practice in front of clients who are looking for your services nearby.
1. Gain Free Traffic For Your Services
Your website being ranked at the top of the search engine results pages (SERPs) on Google provides you the opportunity to convert free visitors into paying clients. The fluent flow of gaining free traffic makes local SEO as one of the best marketing investments for your law practice website platform.
2. Google Promotes Local Business
Nowadays, when people look for an attorney, most of the users search online. And right here Local SEO has a greater impact on Google SERP. Go through these 4 local search stats from Google:
- 25% of all search queries are for local businesses
- 50% of all mobile searches suggest local businesses
- 50% of mobile searches for local businesses are followed by users
- 95% of users search for local businesses online
Top Local SEO Tips for Lawyer (2022)
1) Keyword Research
Keywords are the most essential factors that will serve throughout your SEO campaign. Keyword research should be directly related to the legal services provided by your law firm. As a service providing law practicing firm, you should go for Hiring Intent Keyword
Prioritizing High Intent Keyword
Prioritizing high intent keywords must be prioritized in your local SEO campaign. Because they provide search engine signals that a search is being done for the purpose of hiring a lawyer . For example, a keyword like “estate planning attorney” indicates that the user doing the search is ready to hire an attorney.
Apply those intensive Hiring Intent Keywords on the homepage of your website, and to the pages that describe the services offered by your attorney firm.
2) Be A Mobile First Law Firm
Google is now a mobile first index. Hence, your law firm website needs to be built first for the mobile web, and optimized for mobile search.
3) Add Schemas To Your Law Firm Website
Schema markup for a lawyer website is a must. In terms of local search, Schema markup can help lawyers get additional information. The more information and call-to-action options you can provide to someone searching, the more likely they are to call your law firm.
4) Add Legal FAQ Section
When people search for a lawyer in any particular field , they typically seek any remarkable case or their unique situation, to opt them as a reliable one. Therefore, if you fill up your blog with great question and answer based content, your law firm will start showing up for the hundreds or thousands of legal related questions your local clients are searching.
5) Account For Multi-Lawyer Law Firms
If your law firm has multiple lawyers or attorneys, then your website should account for them accordingly. Each of your attorney firm lawyers should have a detailed attorney profile page with a lot of great local business data and information. Moreover, you can showcase the highly rated testimonials from your clients in these attorney profiles.
6) Local Rankings for Lawyers
Most users find the top 3 local search results on their phone and take those as the 3 best law firms in their city. For any local search- the top 3 law firms are getting the majority of the phone calls. Therefore, local SEO is a first-thing-first matter to anyone who wants to rank their legal practicing website up the order.
Looking For Local SEO For Attorney Service?
Most attorney firms need local SEO to stay competitive with other local firms. Because they need to serve clients at city, county, or state level .With local SEO, law firms can target users within a geographical location, reducing the amount of competition compared to targeting at a state level.
At Cyrusson, we specialize in helping lawyers attract more local clients from Google. If you seek any help/suggestion with your Local SEO campaign, book a call to set up a free consultation with a Cyrusson Team member.