Why You Should Pay Attention To Your Online Reputation

Mar 11, 2020 | Reputation Management, All, Digital Marketing

In today’s competitive marketplace, having a strong business reputation is vital. You have to pay attention to your online reputation because not only sets you apart from competitors but also help you attract and retain customers. According to a recent study, half of any company’s market depends on the reputation it has earned. Undoubtedly, a strong reputation management strategy provides a positive image of to potential customers, employees and investors as well.

Why You Should Never Ignore Your Online Reputation

Did you know 66% of consumers across the world depend on the opinions of the strangers to decide if or if not, they should do business with a specific brand. In fact, 97% of consumers research a company online before buying their products or services. Undoubtedly, the internet has become an integral part of our daily lives. So, you need to put extra efforts to build an online reputation. In a modern business environment, a reputation management strategy is must.

How to Manage your Online Reputation?

The best way to do so is to use the right reputation management techniques. However, be prepared to spend a lot of time and effort. With the right strategy, you can easily establish your brand name on the web without affecting your online reputation. The few basic ways to fix your online reputation are:

  • Get on Social Media
    Social media presence is important. You need to be active on social media to be on the search results as well.
  • Start a Blog
    This is another best strategy to improve your online reputation. You can share anything relevant to your business. Make sure to use high-profile platform like Blogger, WordPress, Tumblr and take advantage of their SEO strategies to bring people on your home page.
  • Claim your Business on Local Listings & Review Sites
    When you claim your business on local review sites you can easily respond to negative comments and reply to consumers queries as soon as possible. A few local review sites are TripAdvisor, FourSquare, Google My Business, Facebook or Yelp. Or better yet, you can save your time and have Cyrusson take care of this for you.
  • Respond to all Reviews (positive or negative)
    You want to show everyone that your company is responsive and listens to their customer’s feedback (good or bad). You customer feedback is important, heck it might even help you improve your product or service.

Undoubtedly, reputation management is important for businesses and if you are looking to get online reputation management services, contact Cyrusson. With our Business Center platform, we can sync all of your listings for you to ensure it is accurate everywhere. Furthermore, we monitor all reviews (old & new) within one dashboard, and you’ll have access to it as well to monitor progress. If this is something you’re interested in, feel free to reach out.


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