Pros and Cons of Email Marketing

Nov 3, 2020 | Digital Marketing, All, Marketing

Email marketing is the biggest way to enhance your customer reach and thus getting good leads for your business.  It is one of the most effective components of your advertising and marketing business strategy. Building an effective Email marketing plan and pushing out campaigns can definitely help you reach your business goals! But, every business owner must know the pros and cons of email marketing that is very important for his business! Here we shall discuss some of these pros and cons of Email Marketing that would help business owners!

The Pros of Email Marketing

Cost Effective

Gathering and maintaining an email list is much easier and less expensive than standard mailings. It is quite affordable as compared to other kinds of marketing strategies because there are many tools that provide free options as well.  Emails are free unlike those standard mailings where you need to pay the cost of sending. Also, the content of the Email does not have any type of cost of printing associated with them that standard mails have.

Proper Tracking

We can have proper tracking of emails which easily lets us know which emails were received, the email addresses that are no longer active and those email addresses that do not prefer to receive new emails further. Also, it is very easy to track the influence of an email campaign as compared to a standard email campaign.  The whole E- email marketing campaign tells us every little detail of the emails sent, how many emails were opened, through to each individual link click, through to who opened your email and who did not. 

Time Saving

One of the biggest advantages of email marketing is that it saves a lot of time. Marketing Emails can be created easily and within a little amount of time and have the capacity to reach thousands and billions of people around the world! Every business owner needs to design an effective marketing campaign by keeping its competitor in mind. This includes reaching out to the customers much before than your competitor does.

Segment Your Customers

One of the benefits that email marketing platforms provide is that you can personalize or segregate your customers. This is done by creating different lists according to the different types of customers, their requirements and choices.  With the help of this, you will be able to send different messages to different types of customers.

Quick Response Time

Emails have a quick response time, click through rate and high conversion rates for a business as compared to any other medium. This helps the business owners to get high Return on Investment (ROI) from their Email Marketing strategy.

Cons of Email Marketing


Spamming is the greatest disadvantage of email marketing.  Some customers will not like it if they are not properly targeted.  Also many customers might not find your email trustworthy and this is the reason why they never open the email. As a business owner, you need to ensure that your emails are fresh and up to date with proper privacy settings and data protection so that the customers can open them with ease and comfort.

Not Getting Proper Customer Attention

At times there may be a possibility that your marketing email does not get proper attention by your potential customers. This means they may not be opened by the customers. This is because there are chances that bulk email programs are unpredictable due to the fact that these emails are considered unimportant by many customers and may be deleted,  or ignored or  caught in their spam folders.

Missing Out On Reaching the Right Audience

Despite having different email addresses and sending mails to every address, they would be wasted if they do not reach the potential or right audience. This makes your campaign unsuccessful. So business owners specially need to make sure that the people on their marketing list are potential customers that would prove to be helpful for their business.


Unsolicited emails can leave a bad impact on customer’s mind.  This is because some people do not appreciate their inbox filled by unsolicited marketing emails and ultimately makes your business less reputable in front of them.  This bulk emailing could hurt the reputation or name of your company in some people’s eyes.

So, like just any other marketing campaign, email marketing also has its own pros and cons.  These should be considered before applying any strategy on your business. With proper and effective email marketing strategy you can definitely earn a good ROI for your business. An email can prove to be highly beneficial for your business because an average person checks and opens the email 10 to 15 times a day! If you’re interested in an email campaign, please do not hesitate to reach out!

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