It may have been said a thousand times before, but we will say it again anyway: search engine optimization (SEO) is not dead, and it never will be. There are indeed many changes in the digital marketing landscape today, most of which added or subtracted something from the marketing methods and tools that businesses usually use. However, these changes do not spell the end for any of those methods. On the contrary, they would upgrade them to a higher level.
SEO has been around for many years, and while it may have had its ups and downs, it isn’t going away any time soon, and neither is it ever going to be a thing of the past.
Even in 2022, SEO is still as relevant as ever. Below are just some of the reasons why.
1. SEO Is Based on the Foundation of Solid Content
SEO is about content. If a piece of content is not solid, there’s no use in SEOing it. Any content that does not provide value to its readers will get no SEO juice from search engines.
This means that SEO is good for seeding and promoting solid content. Good content is a necessity.
2. It Is Not a Soft Science
As a portal of information, the internet is a vast expanse of data that is growing and changing every day. Hence, a marketing technique that will work one day may become obsolete the day after.
Not SEO. It is not soft science. It is one of the biggest driving forces in search engine technology and has remained relevant despite changes to search engines and other marketing channels. Breakthroughs in SEO even lead to the development of search engines.
3. It Requires Ongoing Effort
The ongoing effort is needed to get continuous results. SEO is not an overnight success thing, but it does not mean that the efforts put into it will be for naught.
SEO is a long-term commitment, but with its ever-evolving nature and new developments, it is not boring at all.
4. Successful SEO Can Be Easily Monitored
SEO metrics are a definite plus. They are continually being used to gauge a website’s performance.
This makes SEO a quantifiable approach to marketing, and being able to measure the success of its tactics is a definite plus.
5. SEO Puts More Value into Content than in Other Methods
SEO places value on content more than any other marketing method. This is very important when it comes to the future development of SEO.
The more value is placed on content, the more content there will be on the internet. This, in turn, will lead to content marketing and many new online ventures.
6. SEO Can Be Very Versatile
SEO can be used in a wide range of areas. There are many methods of doing it. It can be used to promote a specific piece of content or for more general purposes, like improving a website’s reputation or visibility.
SEO is not limited to a single area, making it more versatile than any other process.
7. It Is Not a Dying Marketing Method
While it is true that people might focus more on content than SEO, this will not make SEO irrelevant. SEO will always be there as a means toward the generation and promotion of high-quality content.
Moreover, SEO’s methods are constantly being improved upon. So, it can definitely be said that SEO is not dead.
Conclusion
If SEO is not dead now, it won’t be dead in 2022, and so on until SEO reaches a point where it can’t really be improved anymore. It is what it is, despite what those who love to use the phrase “search engine optimization is dead” would want to say.
While SEO will always remain relevant, there are, of course, other marketing methods that will continue to be relevant in 2022 as well. Regardless of how it may look in the future, one thing is for sure: SEO is here to stay.
If you are looking for a digital marketing agency in San Francisco that will help you with your SEO strategies, look no further than our expertise here at Cyrusson. We are a creative agency that focuses on your needs, and we are here to help you in all aspects of your campaign. Book a call today and let us turn your dream ad campaign into reality.