SEO for Law Firms: Tips and Tricks to Consider – Part 1

Jan 17, 2022 | All, Digital Marketing, Law Firm Marketing, SEO


Is SEO for Law firms a necessary marketing channel? Yes, this is because one of the most significant changes in the legal industry during the past few years is how people have begun to look for lawyers on the Internet rather than through a phone book. Studies show that of everyone who uses a search engine, 25% will call one of the first three results on the page. Interestingly, 95% of Internet users never even click past the first page of search results.

Now, there are a few reasons people don’t go further into a page of search results. The first is because they don’t need a lawyer anymore. Another reason is that they don’t trust those results as much as they do the firms and websites that appear on the first page of Google’s search results. That’s why it’s essential to make sure you make it onto the top of those first pages. 

One way to do that is with search engine optimization or SEO for short. Here’s a quick and simple guide on how you can utilize SEO for your law firm.

1 – Optimize Your Website

Before you start to use SEO to your advantage, you need to make sure your website is formatted properly. You can do this by optimizing the page for an appropriate keyword while ensuring it has the right amount of metadata. 

Of course, you’ll want to make sure your website is SEO-friendly. This comes in the form of making sure there are tags for all your images, making sure your website is coded properly, making sure you use proper titles for your pages, and that you are using the appropriate amount of keywords.

2 – Pick Your SEO Keywords

First, start off by picking out the keywords you want to use to target potential clients. You should try and target keywords that people actually search for and that fit into the law practice niche that your firm falls into.

If you’re a criminal defense lawyer, you don’t want to just target keywords like “criminal defense lawyer.” Instead, you’d want to target keywords like criminal defense lawyer in New Jersey. This will make it easier for potential clients to feel like they might actually be able to get in touch with you, and it will make it easier to rank higher in search engine results.

3 – Create Quality Content

The second thing you should do is make sure that you’re creating quality content. This means no keyword stuffing and no spammy language whatsoever. Instead, you should focus on creating content that will stand out, and that’s going to be read, which should, in turn, allow you to get more people coming. 

4 – Start Guest Posting

One of the best ways to build up your website traffic is to start guest posting. This allows you to get your website linked over to other popular websites, which will drive free traffic to your website. Don’t just choose popular sites, though. Pick ones that share the kind of content that your clients would be looking for.

5 – Get Social

One thing you can do is to use social media to your advantage. Through your social media account, you can get people to follow you on social media, which will, in turn, help get more traffic to your site. You can use it to your advantage in the sense that you can put your name out there and interact with clients. You can also get clients from other places by using social media. 

For instance, if you post a blog that does well, you can go to social media and tell people that if they liked that blog, they could read another one you wrote or maybe follow you on your social media sites. You can also use social media to keep in touch with your existing clients and keep them updated.


SEO can be a tricky thing to do, but with the tips laid out in this article, it should become a whole lot easier. Just remember to use the right keywords, create quality content, and your law firm should start to see an increase in traffic for your website. 

Extend your reach using modern marketing strategies from an expert like Cyrusson. We are a boutique digital marketing agency in San Francisco offering a range of digital marketing solutions that cater to the unique needs of your business. Contact us today to learn more about our services.


Tired Of Not Getting Results?

Let’s chat about what’s missing with your Online Marketing Strategy!

Schedule A Free Consultation Meeting.