SEO Guide For Law Firms || 6 Important Things You Need To Know

Oct 1, 2021 | All, Digital Marketing, Law Firm Marketing, SEO

Law Firm SEO Guide

It’s important for law firms to have a strong online presence. The internet is an invaluable marketing platform that can be used to build trust with potential customers. Now, you have probably heard that SEO now plays an important role in the success of a law firm. But what is it? And why does a law firm need SEO?

Let’s take a look at six facts about SEO for law firms so you can understand why it matters and how to optimize your website for search engines. SEO stands for Search Engine Optimization, which means optimizing your website for search engines like Google, Yahoo, Bing, etc.

The goal is to rank higher on these search engine results pages (SERPs). In other words, you want your site to come up first when someone Googles something related to your law firm such are your practice areas or the legal services you provide. You do this by making sure that your website content is optimized with keywords and phrases relevant. This article will give you some tips on how to optimize your website for search engine results pages (SERPs).

How It Works

Most of the users nowadays search for any information or businesses online. People also do the same in terms of seeking out legal services. With the proper SEO approach, you will improve your law firm’s chances of getting found by people searching for the services you offer.

There are some crucial steps you can take to improve your law firm’s overall rankings, increase traffic, and land more clients for your law firm. It all starts with the fundamentals.

Keyword Research

Mostly, SEO strategies start with keyword research. Because, first of all, you need to sort out what terms your target audience is using to seek law firms like yours. For this, having considered other factors, it’s always best to look at the data.

You can opt for using keyword research tools like SEMrush, Ahrefs or Google’s Keyword Planner to find keyword suggestions, compare search volume – how many users are searching for this term; and analyze competition level – how many sites are ranking for this keyword/your likelihood of ranking for this word-phrase. Alternatively, if you partner with an SEO Agency, they will be able to provide this keyword research to you once you become their client. I

Website Optimization

Once you have made your mind about what keywords your potential clients are searching for, it’s time to optimize your site for those terms. Also, try to make it easy for search engine algorithms to analyze and index your website at the same time.

This requires a mixture of both technical and on-page SEO, including tasks like creating a sitemap for your website, using your keywords in your page titles and descriptions, optimizing your website for mobile search or responsiveness, improving your site’s load speed, fixing broken links (404s), and more. 

You can perform all these tasks yourself or you may hire a professional to help you. Particularly, when it comes to technical SEO, it may help to have a web developer and skilled SEO specialist on your side.

Local SEO

Generally, law firms offer services in a specific area of practice, limited to a certain location. That is why legal SEO is necessary when it comes to targeting searchers within your service area.

You definitely want to reach prospective clients who may be earnestly seeking to work with you. Local SEO involves both optimizing your website for geo-specific keywords and enlisting profiles in local listings.

Using Google My Business you can update your business information and attract clients from local searches. 

SEO Guide for law firms-content marketing

Content Marketing

Content is a powerful tool; especially when you turn to improving your site’s ranking and turning passive readers into paying clients.

While content alone can not carry your site to draw you maximum SEO success, it’s important to have engaging, SEO-friendly content if you want to drive optimal and targeted visitors for your law firm.

While making a blueprint of your content marketing strategy, consider these things, like creating service pages, web pages, and blog articles for your website. Your goal should be to optimize each piece of content with a target keyword in order to attract users who are searching for these terms.

Link Building

Search engines search for inbound links (backlinks) to help to determine a website’s authority and trustworthiness.

If you want to run an effective legal SEO campaign, you must have quality backlinks or inbound links that exist on one site and point to yours.These inbound links must be relevant, which is very important if you want your site to rank well in Google.

You can attract high-quality, relevant links to your site by articles, guest posts, interviews, infographics, directories, and more.

SEO Guide for law firms

Page Speed

Page speed Optimization has been a leading ranking factor for desktop searches for several years. And it’s now become a factor for mobile searches as well.

If your pages are among the slowest to load, you’ll have comparatively less visibility in Google and potential clients tend to be fleeing to your competitor’s site. Hence, don’t be lagging away with slow-page-loading strikes.

We also provide an excellent Speed-Optimization solution to get you a speedy recovery of your esteemed website.


Reviews are very much important for law firms – not only when it comes to SEO but also in building trust with prospective clients.

It’s quite simple that the more positive reviews you have, the more likely other attorney seekers will want to work with you. In a straight line, good and positive reviews increase the chances of getting more clients much more times.

It should also be noted that building up your reviews increases your trustworthiness to Google which also play a part in ranking in local searches.

Get In Touch

Cyrusson Inc. is a leading digital marketing agency based out from San Francisco and our sole aim is to make digital marketing accessible and affordable for small- and mid-sized law firms. We have a team of highly skilled and inspired individuals who understand the changing dynamics of Search Engine Optimization and can quickly adapt to changing requirements. Since SEO is a major part of digital marketing, we have our dedicated team who believe in constantly pushing the boundaries beyond the ordinary and achieving mind-blowing success.

Partnering with us means you have a companion who understands you, respects your wishes and brings a lot more to the table than you would expect. If you are unhappy with your Google search rankings, talk to us today. We are sure we will get to the root of the problem and together we can solve the problems – one step at a time.

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