Should you go for SEO or Digital Advertising? Which one will give you maximum benefits and fetch success? Find out all pros and cons of SEO and PPC advertising so that you can take the right decision and make the most out of your investment in your next digital marketing campaign.
Digital advertising is like a personal trainer for businesses – it helps you get in shape, attract more customers, and flex your marketing muscles through the power of the Internet! The key to success lies in choosing the right strategy and implementing it successfully. Before you dive into a digital marketing campaign, you must have a clear idea of various areas of digital marketing. Should you go for SEO or Digital Advertising? Which one will give you maximum benefits and fetch success?
If you are undecided, read this piece to get a clear idea before allocating your money to a marketing campaign. While the top advertising firms in San Francisco can help you in this endeavor, you must know this game. With technology increasingly present in our lives, digital marketing has become a major way to promote a company. Digging deeper into the concept is important to understand how to invest your resources better.
What is Digital Advertising?
Digital Advertising or Online Advertising is a marketing strategy businesses use to promote their brands, products, or services via digital media. Brands can use digital advertising for marketing their products or services through online channels like websites, streaming content, and more.
Search Engine Marketing (SEM) is an important strategy in digital marketing that refers to promoting websites by enhancing their visibility in SERPs (Search Engine Result Pages). The leading advertising firms in San Francisco help you engage in effective digital advertising to get a stronghold over prospective customers. Along with SEM, Digital Advertising includes PPC, Social Media Marketing, Email Marketing, etc.
What is SEO?
Search Engine Optimization is a subset of Search Engine Marketing (SEM). SEO aims at optimizing websites to gain better results on search engines like Google and others through organic search. The process involves streamlining a website’s content, structure, and design elements to make it search-engine friendly. It involves keyword optimization, link building, and so on. SEO, like wine, takes time to show its real glory!
SEO guidelines keep changing regularly as website ranking on Google depends on complex algorithms. Therefore, when there is an algorithm update, a website’s ranking can change. Being an organic process, you do not need to pay the search engines directly for results. When you follow the white hat SEO techniques with a good SEO agency in the Bay Area, you can see your website rank higher without paying the price to Google for the privilege.
SEO involves on-page and off-page optimization strategies, technical SEO, and more. The basic approach is providing relevant, high-quality content on the website that has been search optimized. The key factor is when you have better content; you are more authoritative in Google’s eyes. Thus your website’s chances are higher to find a high ranking in organic search results.
Remember that SEO is not a quick-fix strategy; it’s a long-term process that helps drive organic traffic to a website. It is better to opt for professionals when SEO is concerned. With a dependable SEO agency in the Bay Area, you can be sure of finding success without stressing yourself much. From strategic planning to content creation and optimization, a professional agency handles it with expertise, experience, and creativity.
What is Pay Per Click Ads?
A strong component of Digital Advertising, Pay Per Click Advertising lets you get premier ad placement for specific keywords. You have to have the right budget to do this. Google’s version of PPC, Google Ads displays advertisements, and sponsored links you buy via the PPC process are visible in the SERPs (Search Engine Result Pages). PPC rate varies depending on AD placements. You can bid on the keywords appearing in Google search results for ad placement on Google. Advertising firms in San Francisco run successful PPC campaigns without spending much. PPC is an effective form of digital advertising that lets you get your message across to a larger section of the population within a very short time. However, to run on a long term, it gets quite expensive.
SEO or Digital Advertising
When choosing SEO or digital advertising like PPC, you cannot have a guaranteed front-page spot on Google. However, when done correctly hiring from top Bay Area SEO services, you will reach out to your desired audience. There is a difference in the time and effort they take to show results and the money they cost. It is the kind of business you are in, your current circumstances, and your budget that decides which one will work better for you.
Choosing between SEO and PPC
The difference in Cost and Time
The main advantage of PPC is it shows faster results than SEO. The more you spend, the more you can advertise on the search engines under many relevant keywords. As each of these keywords varies in price, you may have to have a big budget for the process. On the other hand, organic SEO takes longer to show results, but it is much cheaper and always a better long-term option.
The Difference in Trust
SEO is an organic process, while PPC is a paid advertising method. As people become more aware of the differences between organic and paid results, they lean more toward organic results and find them more useful. People are likelier to click on the top organic results rather than notice the ads on the right side of a screen.
PPC Advertising Benefits
There are cases when PPC advertising can fetch good results. When you have launched a new company, product, or special service, a PPC campaign can be ideal to create brand awareness within a short time. PPC has added advantage; it can be turned on or off as needed. You can adjust your PPC campaign budget whenever you need to. To recover from a penalty, as your site has suffered from an algorithm update, you can get over the loss by implementing a quick PPC campaign.
Which One To Choose?
We come to the business end of this topic. Although SEO does not give you top ranking overnight, your business enjoys benefits in various ways in the long run. Organic SEO is a better option for small businesses. It takes longer time and patient efforts to see results with an SEO campaign, yet it is worth investing in. Moreover, it is much cheaper, attracts more clicks, and is more trusted than PPC ads.
On the other hand, allocating money to PPC campaigns produce good results in specific situations. Above all, combining PPC advertising with an SEO campaign is wise. They complement each other, and when you combine the two, you have a potent tool to drive visibility and engagement.
When picking from the Bay Area SEO services, you can trust Cyrusson Inc. We are a technology-driven, client-focused SEO agency in the Bay Area, providing all digital marketing and advertising services to our clients worldwide. Our tailored digital advertising solutions help you stay ahead of your competitors. Experience improved visibility, higher conversion, and more sales with us. Call us at 415-228-9969 to schedule your free consultation today, and let’s get started!