If you are a local business owner. You’ve probably heard about online ads.
And yes! It’s NOT effective. You’ll end up wasting your time, money, and effort.
IF you DON’T take the time to research your options. Because the truth is Marketing is not a one-size-fits-all.
If you’re dealing with consumers, then Facebook Ads could be your option.
If you’re looking to target businesses, LinkedIn could be your next thing.
And there’s also Google Ads and SEO – your best option whether you’re targeting consumers or businesses.
But the question is, which of these 2 should you pick to invest your marketing budget in?
Speaker 1 (00:00):
As a business owner, you have a ton of options when it comes to marketing your business online.
Speaker 1 (00:10):
So I want to talk about SEO and Google ads. SEO stands for search engine optimization. So practice on ranking your website to the top of the traffic in search results. It should in turn will bring you more traffic from people. This usually involves creating content. That’s highly relevant to the keyword that someone searched as well as back links.
Now, when a person searches for something on Google and your website shows up at the top three search results, people are most likely to click on your page. And these aren’t just any visitors. These are people that are looking for answers and know exactly what you offer or want with exactly what you offer.
So anyone they’re most likely to convert into customers, but this option of SEO takes a bit of time to start ranking in searches. Now, there is another option, which is 70% of business owners off the board and put their budgets towards that is Google ads.
Speaker 1 (01:03):
Now it’s not really surprising because there’s a statistic that says 64.6% of consumers click on Google ads when they’re shopping online or looking for professional services. And the other major driver of Google ads is the immediate results that come from it. Strategically crafted Google ad campaigns provide traffic leads and customers almost instantly.
Once your ads start running, there’s an immediate return, which is why it’s attractive compared to waiting several months for organic SEO campaigns to gain traction. I usually like to see both of them because they do compliment each other. So the thing about Google ad campaigns is they are a bit more complex and requires careful planning. Um, it’s the most difficult to utilize effective with if you don’t have any experience.
And if you’re new, really, it’s going to take time. You’re going to be running trial and error and luck. Doesn’t help you out. The good news is you can easily outsource this to an agency that has already mastered Google ads. You can book a call with me to consult and learn more about your options at this point. Will you prefer SEO or Google Ads? Let me know in the comments below.