Utilizing Social Media For Business
If your potential customers are on social media, then why shouldn’t you be? Granted, not being present on social media is not the end of the world for your business as there are other online marketing methods. However, without marketing yourself on social media, you are missing out on many opportunities.
Here are some of the many reasons why you should use social media:
1. Increase Brand Awareness:
Social Media platforms act as a virtual stage for your audience. You can easily post content online for all your potential customers to see and share. All these shared posts are now viewed and liked by twice as many people, (i.e. the followers of your followers).
The Like, Follow, Share game unintentionally creates a multiplier effect of some sort, effectively spreading the word of your business.
2. Customer Feedback:
These platforms allow an opportunity for two-way communication between you and your customers. Not only can customers directly communicate with you their problems and queries but also offer valuable insight regarding your product and service. This is a win-win situation as customers feel important and valued, while you have an opportunity to act upon their feedback and improve.
3. Improve Customer Retention:
Creating a strong relationship with your customers is very important, and social media gives you the platform to do so. In addition to being extremely convenient, social media allows for easy and effective communication. Building a relationship with proper prompt responses, and taking into account their opinions allows customers a chance to trust your business. Which evidently leads to brand loyalty and increased customer retention.
4. Increase Traffic to Your Website:
Every time you upload content on your website, you are able to spread the word about it through social media. Sharing the link to your post to your social media creates a gateway to your website for your followers. Even people who aren’t following you may accidentally stumble upon your Facebook or Instagram Page and click over to your website. This increase in traffic to your website increases your SEO ranking.
5. More Opportunities for Sharing:
You want your customers to see you as more than just another business spamming them with advertisements for your products. With social media, you can instantly share information on a wide range of topics that are relevant to your customers. When customers find that they can identify to your brand, trust and brand loyalty increases.
6. Keep Track of Competitors:
Stalking your competitors on social media is an effective way of staying in the loop of the industry. Not only are you able to be up to date on all your competitor’s activities, but also how the industry is advancing. This will prevent you from falling behind.
Obviously, the benefits of using social media are endless. Having a strong online presence for any business is very important if they want to sustain, and social media platforms are an essential part of it. Your business needs a strong social media plan, and our team of experts at Cyrusson Inc. is here to help! Feel free to contact us for any queries.