Standing Out in the Contractor Market: Strategies That Work

Feb 17, 2023 | All, Digital Marketing

As a general contractor, marketing your business can be a difficult task. It requires understanding the needs of your target customers and finding ways to reach them. Fortunately, with the right strategies and resources in place, you can create a successful marketing plan that will help you attract new clients and build a strong reputation for your business.

This blog post will cover tips on marketing as a general contractor so you can reach more potential customers and grow your business.

1. Utilize Social Media

Social media offers a platform to build relationships with customers, share your portfolio of work, provide customer service, and inform people about what is going on in the industry. You can use it to post helpful tips and advice for customers or offer discounts and special offers.

By creating valuable and informative content, you can establish yourself as the go-to expert in the field. It’s also an excellent opportunity to collaborate with contractors, local businesses, and suppliers.

In addition to creating content, you should prioritize sharing content with others in the industry. This will demonstrate that you are well-informed and actively engaged with the latest trends in construction. You could also use social media to join conversations around relevant topics; this will help you establish brand awareness and create relationships that can lead to more potential business opportunities.

2. Collate Testimonials

Gathering favorable reviews from previous clients allows potential customers to see that you can deliver quality services and, as such, helps to boost your company’s reputation.

By displaying your positive reviews prominently on your website or social media pages, you can reach more people and draw attention to your services. When you ask past customers for testimonials, it gives them the incentive to recommend your business to others and brings more potential customers into the fold.

3. Invest in Local SEO

By utilizing local search engine optimization (SEO) tactics, general contractors can ensure that their business appears prominently in localized search engine results for relevant searches.

Local SEO involves optimizing your website and other online assets for location-specific search terms, such as “general contractor near me” or “affordable home remodeler in [city name].”

It helps to create an ongoing presence in the local market, which gives you an edge over competitors who need to take advantage of this powerful marketing tactic. Optimized websites also attract more qualified leads from potential customers actively looking for services in the area.

4. Make Use of PPC (Pay-Per-Click) Ads

With PPC, you can target your audience more precisely than other online advertising. Using keywords, you can tailor your ads so that they are only seen by people interested in what you offer. You’re also able to set limits on your budget and track the performance of your campaigns in real-time, allowing you to make adjustments as needed.


Marketing your contracting services effectively requires a comprehensive strategy that covers a diverse range of activities. Doing so can help you reach more potential clients, generate more business opportunities and increase your profits.

If you’re searching for a digital marketing agency in the Bay Area to market as a general contractor, Cyrusson is here for you! With our vast range of digital marketing services, such as search engine optimization, we can help you generate better website visibility and build a robust online presence. Contact us now!


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